Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Michael Hayes

Chief Executive Officer Urban Outdoor Cinema

Conference Day One: Monday, 06 April 2020

Monday, April 6th, 2020

10:15 AM Panel Discussion: Cinema is NOT Dying - How Will Cinema Survive the Next Decade?

Cinema has evolved a lot since the first recorded screenings in 1895, in fact it is evolving tremendously every year. Cinemas today are creating unbelievable experiences but, some believe cinema is dying out with the growth of online subscription service platforms like StarzPlay and Netflix which are set to increase their subscribers total in MENA region by 50% by 2020, according to global research firm HIS Markit. Industry experts take the stage to discuss key points and share their insights into the future of cinema as well as how cinema can survive the next decade and beyond.

  • How will cinemas attract & retain customers?
  • Is content really king or is it all about customer experience?
  • Latest technology & innovation
  • Can traditional cinemas join forces with video-on-demand platforms like StarzPlay and Netflix?

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda