Victoria Lynn

General Manager – Leisure & Entertainment Meraas

Responsible for delivering excellent guest experiences in theme parks/waterparks as well as during pre-opening, and opening new rides & attractions.

Conference Day One: Wednesday, 02 September 2020

Monday, April 6th, 2020

11:30 AM Presentation: Retailtainment is the Future - Moving Past a Retail Destination to a More Engaging Leisure Attraction

Shoppers are prioritising experiences over material things; a recent study found that 59% of 20-29 years-old and 57% of 30-39 years-olds agreed that experiences are more important than possessions.

Consumers place high priority on the experience rather than just buying a product. Traditional malls should move towards a more engaging and interactive attractions to ensure consumers spend more time and money at their mall. What is the next generation of mall-goers looking for? What are the best strategies to accomplish this?

Virtual World Stadiums, Theme Parks and Entertainment - Day 1

Saturday, December 5th, 2020

2:00 PM When Crisis Strikes the Entertainment Industry – Lessons on Workforce, Crisis and Business Management

In these unprecedented times, when factors affecting the industry is out of our control, the industry is coming together to remain stronger and rise above this. Theme parks, cinemas, entertainment centers, etc. are all experiencing closures, whether it be temporary or permanent and the impact on the industry is overwhelming. The positive aspect is that the industry is standing together and learning from each other how to survive these times and get out stronger on the other side 

 Key learnings from this session include:   

·        Evaluating your current crisis and risk management plans 

·        Government and shareholders aid and support

·        Employee engagement and retaining strategies

·        Restructuring your workforce and operations

·        Innovative initiative and strategies to combat future crisis to ensure sustainability 

Check out the incredible speaker line-up to see who will be joining Victoria.

Download The Latest Agenda