Shoppers are prioritising experiences over material things; a recent study found that 59% of 20-29 years-old and 57% of 30-39 years-olds agreed that experiences are more important than possessions.
Consumers place high priority on the experience rather than just buying a product. Traditional malls should move towards a more engaging and interactive attractions to ensure consumers spend more time and money at their mall. What is the next generation of mall-goers looking for? What are the best strategies to accomplish this?
Check out the incredible speaker line-up to see who will be joining Victoria.