Middle East’s #1 Cultural Tourism, Attractions, Leisure & Entertainment Show

05 - 07 April, 2020 | Madinat Jumeirah, Dubai, UAE

Victoria Lynn

General Manager – Leisure & Entertainment Meraas

Responsible for delivering excellent guest experiences in theme parks/waterparks as well as during pre-opening, and opening new rides & attractions.

Conference Day One: Monday, 06 April 2020

Monday, April 6th, 2020

11:30 AM Presentation: Retailtainment is the Future - Moving Past a Retail Destination to a More Engaging Leisure Attraction

Shoppers are prioritising experiences over material things; a recent study found that 59% of 20-29 years-old and 57% of 30-39 years-olds agreed that experiences are more important than possessions.

Consumers place high priority on the experience rather than just buying a product. Traditional malls should move towards a more engaging and interactive attractions to ensure consumers spend more time and money at their mall. What is the next generation of mall-goers looking for? What are the best strategies to accomplish this?

Check out the incredible speaker line-up to see who will be joining Victoria.

Download The Latest Agenda