Japara Case Study: Customers Should Be At the Centre of Your Rebrand Strategy

Japara Case Study: Customers Should Be At the Centre of Your Rebrand Strategy

In this presentation from the Aged Care Summit 2019 Wendy Waddell, Group Executive - Care & Commercial at Japara explores;

  • Bringing all stakeholders along the journey to give them a sense of ownership and contribution to the end to end customer experience and help you to identify different market needs and understand how to meet them
  • Keeping the brand simple, consistent and understandable to all stakeholders because the brand should be a “lived” experience that engages staff and customers at every touch point
  • Keeping an open mind when you undergo a rebrand, to be brave and self-critical, be ready for change and have the evidence

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