Japara Case Study Customers Should Be At The Centre Of Your Rebrand Strategy
Japara Case Study: Customers Should Be At the Centre of Your Rebrand Strategy
In this presentation from the Aged Care Summit 2019 Wendy Waddell, Group Executive - Care
& Commercial at Japara explores;
Bringing all stakeholders along the journey to give them a
sense of ownership and contribution to the end to end customer experience and help
you to identify different market needs and understand how to meet them
Keeping the brand simple, consistent and understandable to
all stakeholders because the brand should be a “lived” experience that engages
staff and customers at every touch point
Keeping an open mind when you undergo a rebrand, to be brave
and self-critical, be ready for change and have the evidence
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