August 04 - 06, 2019 |
The Drake Hotel, Chicago, IL
Jeff Hamilton, Head of Consumer Insights at BMW
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Jeff Hamilton

Head of Consumer Insights

Day 1: Sunday August 4th, 2019

Sunday, August 4th, 2019

11:25 AM From Metal Bender to App Developer: An Analytics Journey

As the role of the CDAO continues to evolve and play an increasingly important role in driving enterprise value, it’s more important now than ever that CDAO’s focus on developing a cross-functional, agile approach to the deployment of operational analytics. Learn from the real-world experience of your peers and gain valuable insights into the challenges and opportunities related to taking a proactive role in encouraging the use of soft skills and communication to bridge the information gap between the Data and Analytics team and the C-suite. Delve into the ways in which peers have created innovative, measureable KPI’s to communicate your value to the CEO and beyond. Key focus areas include:

•Emerging need to look beyond traditional forms of resource allocation and annual CapEx and OpEx planning to achieve the agility required to fully realize the long-term value that D+A can provide
•Making the case for an innovation budget which is more open-ended and less focused on defining specific projects
•How CDAO’s can pioneer data-driven culture and encourage digital transformation
•Reevaluating KPI’s to translate business value to other member of the C-suite