Kathryn combines strategic business insights with practical experience in UX implementation at scale. She has helped organizations from startups to global enterprises grow their businesses and create millions of dollars in investor value by identifying new market opportunities and tailoring products to win users. Kathryn held senior management positions with Ogilvy & Mather, Razorfish and Primitive Spark before assuming leadership of product and market research for Ticketmaster. Toyota, Disney, and Boston Consulting Group are just a few of the hundreds of clients Kathryn has helped to craft winning digital products. Today she is a global evangelist for User Experience (UX) and digital product strategy, and has entertained and educated participants at World Usability Day, Digital Hollywood, Better Software West and countless colleges, clubs and meetups.
In this age of the customer, decreasing the time between an innovative idea and an outstanding outcome is vital, as customers change the way businesses compete and win. Success is measured by speed and manner in which businesses respond. The needed customer data is often spread across organizational silos. In this case study, learn how joining-- market research, user-experience studies, site analytics, and ad tracking-- in one place has changed how insights are gathered and shared to maximize impact. This session will highlight the road to becoming a Customer Insights Center of Excellence. The path includes shifting department structures, leveraging shared tools, collaborating amongst stakeholders and championing communication.