Vice President, Product Management & Engineering - Data, Measurements, & Insights
Day 2: Monday August 5th, 2019
Monday, August 5th, 2019
Data Innovation is the lifeblood of most companies in the media & ad-tech space, as they strive to build personalized, customized experiences and features for consumers, while trying to connect consumers with the most relevant and monetizable advertisements. Over time, organizations undergo shifts in their data policy, reacting not only to external events and competitive challenges, but also due to changes in risk appetite. Recently, regulations such as GDPR, CCPA - not to mention several additional states considering creating consumer data privacy laws - have further exacerbated these challenges. ITP is yet another development that portends to limit innovating with data.
In this talk, I will cover the journey Verizon Media has undergone since Verizon closed the acquisition of Yahoo. I will provide a peek into select data solutions, and discuss how we are building consumer oriented constructs and capabilities in response to the changing policy and regulatory landscape.