Jeff leads the product marketing team and go-to-market for the Vertica Advanced Analytics Platform, the industry’s most advanced SQL analytics database purpose built to manage massive volumes of Big Data at extreme scale with the highest levels of performance. With more than 15 years of high-tech marketing experience and deep knowledge in messaging, positioning, and content development, Jeff has previously led product marketing for Axeda Corporation (now PTC), the leading Internet of Things platform for hundreds of intelligent device manufacturers. Prior to Axeda, Jeff held product marketing, customer success, and lead editorial roles at MathWorks, Macromedia (now Adobe), Sybase (now SAP), and The Boston Globe.
It’s undeniable. Every company in every industry strives to better understand, engage, and retain its customers. But, as consumers, why do our vendors only act on our feedback when we decide to leave for their competitors? Traditional analytical approaches have helped companies to deliver more personalized experiences and even monetize more opportunities. But, customer expectations are increasing and putting more pressure on businesses to achieve even greater insight at every interaction. Join this session to learn how three leading data-driven organizations rely on Vertica for Customer Behavior Analytics to quickly derive more insight from larger data volumes to improve customer experiences, lower acquisition costs, and reduce churn.