Nick Mclawhorn

Director Digital Analytics Deluxe

With a passion for bringing together analytics and experience marketing, Nick has helped companies large and small build the connection between strategy, technology, and information in order to allow business leaders to focus on customers and building valuable relationships.

Over the last 15 years, Nick has developed and optimized data-driven marketing campaigns across industries including retail, legal, and service industries. These campaigns focus on specific KPI and objective strategies to drive performance from customer ecosystem, behavioral targeting, retargeting, and interaction triggers - using digital, off-line, and predictive models.

Nick lives in Minneapolis, MN with his wife, daughters, and puppy. Away from the office you will likely find Nick deep into a DIY project or leading the family on a bike ride to one of Minneapolis’ waterfront eateries.


Day Two: Tuesday, April 21st, 2020

Tuesday, April 21st, 2020

12:00 PM Embracing Innovation and Insights to Win Consumers

Savvy insights executives must promote an agile culture of speed to capture data and unlock transformative insights, all while winning the fickle customer and maintaining a competitive advantage that will move the business forward. The task can feel like an overwhelming one as competitors, more fiercely than ever, look to data and insights to disrupt their sectors. During this plenary session, we will explore the role of insights executives in a consumer-driven world of data and exponential technology. We will explore embracing innovation through analytical insight and leading an agile, innovative, insights-driven culture, including: 


  • Using CI to facilitate consumer-centric digital innovation 
  • Promoting an agile culture that is able to respond quickly to analytical insights 
  • Driving innovation at the speed your organization requires
  • How leveraging CI can help move the entire business forward 

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda