Without an accurate and complete view of the customer, organizations struggle to address their (future) customers properly. Data issues get in the way of understanding customer preferences, tailoring communications, responding quickly, handle data privacy requests correctly, and ultimately, optimizing the customer experience (CX). To fully leverage data as a strategic business asset, the organization must put data at the center of their technology ecosystem. Whilst there is a clear commitment to putting the customer first, a lack of focus and short-term strategies often prevent organizations from channelling this commitment into action. This session is an opportunity to share best practises and learn from your peers about the impact of poor data quality, treating data as a strategic, organizational asset and how to build a solid business case for Master Data Management.
Join this CDO Virtual Think Tank sponsored by Human Inference.