Kinnari is a passionate business leader, operating at senior management level within the Marketing, Analytics and Data industries. Currently she is the Head of Analytics and Business Intelligence at the world’s number one integrated tourism company, TUI group, where she is a key member of the global analytics leadership team defining the analytic and data science strategic direction and digital transformation of the business.
She started her career as a practitioner programming in SAS & SQL and with her strong statistical academic foundation specialised in predictive modelling and customer segmentation. Over the last decade her career has accelerated with a journey through senior roles leading and managing analytic strategy, transformation and delivery across multiple industries both consultancy and client side including, Telecoms, Retail, Travel, and Automotive industries.
Kinnari is very much a people-oriented person in team leadership, collaboration and mentoring. She has a natural passion in driving excellence in customer experience through data storytelling; and with this experience and knowledge, she has received several recognitions through industry awards. She is passionate about her profession and advocates the possibilities with data and analytics with thought leadership, best practice and encouraging areas such as diversity to develop, nurture and recruit talent into analytics and data science, which is pivotal to business success in today’s demand for digital transformation.