I am a passionate all-round Data & Analytics practitioner with a strong business sense and ability to find the right pragmatic approach. 

In various roles I have supported organizations to anchor data driven marketing in their organization by building capabilities and changing the mindset and behavior. 

Focus has been on using Advanced Analytics and Big data for Customer Lifecycle Management and Marketing ROI. 

I have worked across the globe for various industries ranging from Insurance, Banking, Telco, Energy, Electronics to Online gaming.