Retail analytics quickly emerged as one of the most immediate applications of advanced analytics thanks in large part to the higher degree of personalization that today’s consumers demand. Sean MacCarthy, Global Head of Analytics & Segmentation at Claire’s Stores, will give us a glimpse of some of the strategies he’s leveraging to improve the customer experience while generating operational efficiencies at the brand. He’ll also pay particular focus on using alternative data sources to gain insights into customer segments which traditionally are adverse to sharing data.
Come participate in this session to develop insights into:
· How blockchain, IoT, and continuous intelligence can generate significant supply chain efficiencies
· Why the human element should work in conjunction with ETL to ensure data quality
· Crafting your data capture and integration strategy around the unique constraints related to the target market
How to fuel omnichannel growth through sourcing of real-time, high velocity data