January 26 - 28, 2020 | Hyatt Regency, Phoenix, AZ

Jay Wardle


Director, Enterprise Data Red Wing Shoe Company

Jay leads the Enterprise Data practice at Red Wing Shoes. He and his global team’s mission is to drive data quality, consistency and reliability between source systems and to analytical models and data lakes. By focusing on core data first, his team enables Business Analysts and Data Scientists to begin their work without recreating common data sets like sales, product and consumer. Meanwhile, this same data and infrastructure also services 500+ stores for their day-to-day reporting needs with a 100% uptime YTD in 2019.  

He serves as the data strategist for the firm’s Strategic Insights and Analytics initiative. Partnering with his peers in Finance and Marketing they are transforming the use of data at ‘The Shoe’ by deploying modern solutions and empowering end-users with greater access to governed data. With this program they have synchronized data between financial and operational reporting systems so that they now tie to the last dollar. This gives users the elusive ‘one source of truth’ many organizations seek and has increased the trust level across executive leadership.

Prior to Red Wing Shoes Jay led Strategic Planning for Target.com and had a long career in consulting with PwC and other boutique firms. His clients included Microsoft, Expedia, KeyBank, Boise Cascade and Keebler/Kellogg’s.

Jay holds an MBA in Marketing from University of Pittsburgh with a BS in Accounting from Miami University (Ohio).


Day 2: Monday, January 27th

Monday, January 27th, 2020

3:45 PM Driving Organizational Alignment to Identify Innovative, Data-Driven Operating Models

This session will explore the role that an Analytics Center of Excellence plays in promoting enterprise-wide adoption of BI tools.

Topic discussed include:
•         Overcoming challenges related  to sharing data across departments and agencies
•         Establishing a data governance framework that effectively addresses questions concerning data ownership 
•         Assessing the pros and cons of adopting a federalized versus centralized model 
•         Determining the ideal structure and long-term goals of a CoE

Check out the incredible speaker line-up to see who will be joining Jay.

Download The Latest Agenda