Kyle Wierenga

Vice President Analytics, Business Intelligence, Data Integration Bloomingdale's

As the OVP of Analytics at Bloomingdale's, Kyle has continued to build and lead teams responsible for inventing and building powerful data analysis programs on the multiple systems that support areas of the business. He has built or overseen the development of many complex models including Retention Models, Attrition Models, Customer-Value Based Segmentation, Web-traffic Models, Inventory Forecast Models, Workforce Optimization Models, and Market Penetration Models. Kyle has also built and sold a proprietary Text Analytics sentiment analysis engine that beat industry standards for both performance and sentiment accuracy. Prior to working in retail, Kyle worked in the banking software, loyalty, and healthcare industries.