The Hidden Costs of Information Deficiencies in New Product Development - and What You Can Do to Eliminate Them

The global cosmetics market is growing at a rapid pace of 6.4% per year, and is projected to reach a staggering $675 billion dollars by 2020 (Business Wire). Competition is fierce in this rapidly expanding market as companies vie for their share.This paper examines how information deficiencies are a core issue that creates expensive delays and offers next-generation solutions to eliminate them.

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