21 - 22 October, 2019
Roda Al Bustan, Dubai, UAE

Conference Day One: Monday, 21 October 2019

9:00 am - 9:30 am Registration, welcome refreshments and networking

9:30 am - 9:35 am Welcome speech by conference Chair

Sustainable Development and Management of Cultural and Heritage Sites
Cultural and Heritage sites are increasingly challenged by an ever-increasing tourism activity, congestion and environmental impact. Museums and cultural authorities must work together with all industry stakeholders to deliver sustainable, safe and accessible culture projects designed for both - residents and community. Through implementation of sustainable design and adoption of innovative construction, preservation and tech solutions, the state of cultural and heritage objects in urban setting can dramatically improve.

9:35 am - 9:55 am KEYNOTE OPENING ADDRESS: BULDING A SUSTAINABLE CULTURAL ECOSYSTEM: Strategies to enhance cultural tourism by leveraging Emirate’s unique heritage

  • Highlighting key projects aimed at safeguarding tangible and intangible heritage in the UAE
  • How can technology and innovation help create dynamic heritage sites and experiences
  • What are the investment opportunities in Dubai’s culture and heritage sectors?
  • Key steps taken towards driving visitors and promoting local heritage sites globally

Speaker:
H.E. Eng. Rashad M. Bukhash, Chairman at Architectural Heritage Society, Dubai Municipality, UAE

H.E. Eng. Rashad M. Bukhash

Chairman
Architectural Heritage Society, Dubai Municipality, UAE

9:55 am - 10:15 am KEYNOTE ADDRESS: SHARJAH TOURISM VISION 2021: Heart of Sharjah and Sharjah Sustainable City Project

Over US$100million worth of preservation and restoration project as well as Unesco Heritage Site candidate - Heart of Sharjah, promises to revitalise Sharjah’s impressive heritage district into a vibrant cultural destination. His Excellency Marwan al Serkal, a true visionary and investor in charge of this project will showcase the key milestones achieved so far and future project developments planned beyond 2019 for both Heart of Sharjah and Sustainable City Project.

Speaker:
Ahmed Obaid Al Qaseer, Chief Operating Officer at Shurooq

Ahmed Obaid Al Qaseer

Chief Operating Officer
Shurooq

This keynote panel sheds light on how the World Heritage – and heritage in general – can make an important instrumental contribution to sustainable development across its various dimensions.

  • The role cultural heritage plays in the sustainable development framework
  • Overcoming difficulties museums, mosques and heritage sites are faced with during their sustainability journey
  • How innovations in materials, preservation methods and refurbishment solutions can enhance the sustainability of cultural and heritage sites

Speakers:

H.E. Ahmed Obaid Al Tuneiji

Director General
RAK Museums and Antiquities, Ras Al Khaimah, UAE

Mr. Suleiman Farajat, Chief Commissioner at Petra Development and Tourism Region Authority, Jordan

Mr. Suleiman Farajat

Chief Commissioner
Petra Development and Tourism Region Authority, Jordan

Eng. Ahmed Mahmood Ahmed, Director at Architectural heritage and Archeology department, Dubai Municipality, UAE

Eng. Ahmed Mahmood Ahmed

Director
Architectural heritage and Archeology department, Dubai Municipality, UAE

Mr. Pham Phu Ngoc, Vice Director at Hoi An Center for Cultural Heritage Management and preservation, Vietnam

Mr. Pham Phu Ngoc

Vice Director
Hoi An Center for Cultural Heritage Management and preservation, Vietnam

Ashok Ganapathy Iyer, Professor & Chairperson, School of Design & Architecture(SoDA) at Manipal Academy of Higher Education (MAHE) – Dubai

Ashok Ganapathy Iyer

Professor & Chairperson, School of Design & Architecture(SoDA)
Manipal Academy of Higher Education (MAHE) – Dubai

11:00 am - 11:20 am SPONSOR PRESENTATION: Achieving environmental sustainability of cultural sites through preservation

Preservation solutions for museum, culture and heritage sites such as climate control, lighting, security are essential factors determining the effectiveness and success of museums and culture sites. They also serve as major contributions to sites’ sustainability reducing environmental impact.

11:20 am - 12:00 pm Coffee break and speed networking

Imagine making more contacts in one hour than some people do in a career. Welcome to speed networking, an intensive session of one-minute mini-meetings. It’s all about maximum impact, because after your one minute each way is up, the whistle blows, and you change partners!

New Era of Cultural Tourism - Creating End-to-End Visitor Experience
How do visitor experience, innovation in design and technology fit in the context of heritage and cultural tourism? What is the role of disruptive design and technology in enhancing the visitor experience and how it can enhance heritage identity and help visitors connect with heritage and cultural sites?

12:00 pm - 12:20 pm NATIONAL MUSEUM OF SINGAPORE CASE STUDY How to use new media technologies to create narratives and enhance visitor experience

Singapore’s oldest museum galleries have been using a cutting-edge and multi-perspective ways of presenting history and culture to redefine conventional experiences. Jervais Choo is the Museum’s Programme Director spearheading DigiMuse project launched in 2017, which aims to advance digital innovation within the cultural sector. Hear from him about methods of bridging visitor experience and understanding through contextual layering and digital interventions.

Speaker:
Choo Soon Heng Jervais, Deputy Director at National Museum of Singapore, Singapore

Choo Soon Heng Jervais

Deputy Director
National Museum of Singapore, Singapore

12:20 pm - 12:50 pm PROJECT INSIGHT MUSEUMS REDEFINED: INSIRING THE FUTURE OR MONUMENTS OF PAST? PUSHING THE LIMITS OF WHAT A MUSEUM CAN BE, AND THE IMPACT IT CAN HAVE.

Museums are most often thought of as repositories of art or objects from the past. The Museum of the Future seeks to radically break this model and redefine what a museum can be. It will be a museum of storytelling and emotional impact, not of things. It will be place about the future, not the past. It will be about people first, and hope.

Speaker:
Mr. Lath Carlson, Executive Director- Museum of the future at Dubai Future Foundation, Dubai, UAE

Mr. Lath Carlson

Executive Director- Museum of the future
Dubai Future Foundation, Dubai, UAE

12:50 pm - 1:10 pm MUSEUM OF THE FUTURE HIGHLIGHT THE MUSEUM OF THE FUTURE: THE INSPIRATION BEHIND THE ICONIC DESIGN

What does it take to create a unique structure that pushes the limits of engineering and innovation?

The Museum of the Future will combine technology and human creativity in total harmony, providing a refreshing glimpse of real and virtual worlds combined to create something entirely new. The museum symbolizes both future progress and the regional design influence of Dubai with its use of modern materials. The design includes Arabic calligraphy represented as windows integrated within the facade, taken from poetry written by HH Sheikh Mohammed Bin Rashid Al Maktoum, which expresses his vision for the future of Dubai and globally (the world).


Speaker:
Shaun Killa, Partner at Killa design, UAE

Shaun Killa

Partner
Killa design, UAE

1:10 pm - 2:10 pm Networking lunch

INTERACTIVE DISCUSSION GROUPS (IDGS)

Interactive Discussion Groups are the perfect setting for audiences to come together and discuss their ideas, insights and opinions on specific topics. Each IDG has a leader who will lead the discussion and mention key points that the audience seated can engage in, creating a platform for interactive conversations and learnings from like-minded individuals, from similar work backgrounds of industries hence leading into a thought-provoking discussion. Every participant will have the exciting chance of discussing and sharing their views over two topics for 30mins each within the respective group.

Museums are a challenging building type with diverse programming, from preserving and displaying collections to providing and maintaining visitor facilities, each with its own climatic requirements. The complexities involved in building or renovating a museum, combined with undertaking a sustainable design certification effort, can be daunting for someone unfamiliar with the process. The following Interactive Discussion Groups will be conducted by an expert contributing to the sustainable solutions to the concerns of the museum developers and museum authorities.

IDG GROUP ONE

2:10 pm - 2:50 pm Sustainable and eco-friendly building materials for an efficient building of museums/ mosques/heritage sites.

IDG GROUP TWO

2:10 pm - 2:50 pm Advanced and efficient lighting system to reduce the energy costs and enhance the presence of the collections and exhibits at the museum

IDG GROUP THREE

2:10 pm - 2:50 pm Effective security and surveillance solutions used in the construction site, museums, mosques.

IDG GROUP FOUR

2:10 pm - 2:50 pm Safety design in buildings

PRESERVING TANGIBLE AND INTANGIBLE CULTURAL HERITAGE
Establishing a symbolic relationship between tangible and intangible heritage and ensuring the knowledge is retained for future generation is of pivotal importance for all culture and heritage authorities.

2:50 pm - 3:10 pm CASE STUDY Best Practices: Preserving the intangible heritage through cultural understanding.

The Sheikh Mohammed Centre for Cultural Understanding opened its doors officially in 1998, where expatriates and tourists could learn about the Emirati culture and way of life. Due to some of the qualities of the welcoming, local population preferring a quiet, shy way of life and enjoying their habits and customs, an opening of the doorway was needed to bring the two together. Hear from the chairman of SMCCU on their best practices in preserving the national heritage..

Speaker:
Abdallah Al Serkal, Chairman at Sheikh Mohammed Bin Rashid center for Cultural Understanding, Dubai

Abdallah Al Serkal

Chairman
Sheikh Mohammed Bin Rashid center for Cultural Understanding, Dubai

Government entities have taken and continue to take several measures not only to preserve the heritage but also to create awareness about it. Across the Arab world Governments have allocated over billion dollar investments in safeguarding and developing historic and culture heritage sites. This panel discusses future investments, business opportunities, planning, execution and design requirements of the region’s key projects to meet the guidelines of preservation, restoration of historic sites.

  • What are the practices involved in planning and execution of such a large-scale project in a sustainable manner?
  • What are the design practices for alteration and new construction to minimiSe material loss and visual change to a historic building?
  • What are the general and specific factors that affect the project performance and delivery of heritage building projects?

Speaker:
Abdallah Al Serkal, Chairman at Sheikh Mohammed Bin Rashid center for Cultural Understanding, Dubai

Abdallah Al Serkal

Chairman
Sheikh Mohammed Bin Rashid center for Cultural Understanding, Dubai

Christopher Seymour, Managing Director at Mott MacDonald

Christopher Seymour

Managing Director
Mott MacDonald

Dr. Miles Oglethorpe, President at The International Committee on the Conservation of the Industrial Heritage (TICCIH), Scotland, UK

Dr. Miles Oglethorpe

President
The International Committee on the Conservation of the Industrial Heritage (TICCIH), Scotland, UK

Dr. Zaki Aslan, Director at ICCROM-ATHAR

Dr. Zaki Aslan

Director
ICCROM-ATHAR

Vasushree Mohta, Head of Urban Design, Master Planning at Atkins Middle East

Vasushree Mohta

Head of Urban Design, Master Planning
Atkins Middle East

3:40 pm - 4:00 pm LEADERS THINK TANK - ATTRACTING VISITORS OF TOMORROW

Discussion around how countries around the world are stepping up their tourism game with new cultural attractions and increased marketing investments. Whilst the Middle East is a fast growing cultural destinations there is a greater need to sharpen marketing efforts and visitor experience. This interactive discussion will demonstrate how to evolve your visitor experience and marketing efforts to better capitalise on the fast-changing trends and realise opportunities.

4:00 pm - 4:00 pm Closing remarks and end of day one