AI is reshaping marketing today, but while the potential is massive, many teams are still figuring out how to move from experimentation to execution. This panel brings together marketing leaders, data & AI experts to unpack where AI is delivering real results, and where the risks and roadblocks lie. From content generation and media buying to predictive analytics and personalisation, discover what’s driving measurable impact in 2025.

• Proven use cases where AI is improving efficiency and ROI in marketing workflows
• Key considerations for selecting, testing, and scaling AI responsibly
• How to balance automation with brand authenticity and creative control
• Frameworks for upskilling teams and building AI-ready marketing orgs

Agresh Doshi

Digital Development and Solution Manager
Bureau of Meteorology

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Sarah Addis

General Manager - Marketing, Communications & Digi
Basketball Victoria

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Roger Lee

Head of Performance Marketing
Brand Collective

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Bari Singh

Technology Executive: Strategic Capabilities, Cloud and Advanced Technologies
GPC Asia Pacific

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South East Water is maximising marketing channels to shift customer behaviour towards digital, in turn reducing costs and improving satisfaction. Join this session to explore how they are encouraging digital adoption and setting the stage for a more efficient, customer-first future.

- Marketing strategies to drive digital self-service and streamline operations

- Selling the benefits of digital for mutual business and customer benefit 

Bree Sharman

Head of Marketing, Digital & Brand
South East Water

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A chance to network and engage with other marketers to share challenges, goals, and widen your circle!

Connect with fellow Women in Marketing and build out your network!

-         Dynamic content creation that aligns with the Monash brand and tone of voice

-         Elevating the digital experience and modernising the Monash experience

-         Pushing your tech – digital is inherently edit-able so don’t be afraid!

-         Effective change management - be a champion for your ideas and effectively manage your team through the change 

Amin Foda

Marketing Infrastructure Director
Monash University

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-         Utilising behavioural science to improve content and presentation

-         Ensuring content is written for the customer, not industry experts

-         Maximising automation for targeted and timely information sharing

-         Keeping campaigns human to connect with the individual

Hugh Goodfellow

Head of Marketing and Comms
Viridian Financial Group

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Aggie Cox

Marketing Operations Director - ANZ
Hologic

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Samir Jacob

Global Marketing and Channel Director
Selectronic

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Effective marketing today demands more than awareness, it calls for emotional intelligence, human connection, and a deep trust in the creative process. In a landscape increasingly dominated by data, and risk aversion, reconnecting with instinct and intuition can unlock the kind of bold, original thinking needed to truly stand out. By leading with story over image, embracing humour and pushing boundaries from concept to execution, marketers can create campaigns that are not just seen, but felt. Join Channa Goonasekara, the creative force behind standout campaigns for Uber Eats and McDonald’s, as he shares how trusting your gut and championing brave ideas can drive both creative and commercial success.

• Challenging category expectations through instinct-led creative

• Using Australian humour to ground brands and craft unexpected narratives

• Strengthening internal alignment without compromising bold ideas

• Developing creative muscle memory to navigate barriers and execute with impact

Channa Goonasekara

Former Senior Marketing Manager
Uber

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Customer acquisition is just the beginning - real growth happens through smart lifecycle management. This panel dives into how leading marketers are rethinking engagement, retention, and loyalty to drive long-term value. From practical segmentation tactics to reactivation strategies, explore what it takes to move beyond one-off campaigns and build durable relationships.

-         Analysing the full customer lifecycle to identify drop-off points and retention opportunities

-         Exploring best practices for lifecycle email marketing, from onboarding to re-engagement

-         Personalising to increase conversion and loyalty

-         Aligning marketing, sales and customer success teams for lifecycle success

Sophia Attrill

CRM and Loyalty & Marketing Manager
Woolworths

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Chris Dimopoulos

Head of Marketing
stratton Finance

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Robert Lopez

Chief Marketing and Innovation Officer
Norths Collective

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From the offset, Navy Health have had to overcome the misconception that their health insurance was exclusive to those connected to the Navy. With a strong market presence in this space, Navy Health was looking to grow it’s foothold in the wider defence industry but knew a visual rebrand was necessary to clarify it’s target market and appeal to new customers. To support this growth and clarify its target market, Navy Health embarked on a bold visual rebrand designed to reposition the company and attract a wider customer base. Join Adam Dixson, Chief Marketing Officer, as he showcases the successful rebrand process, from securing board buy-in and developing the business case, through to creative execution, testing, and launch.

-         Rebranding to better align with business strategy and unlock new growth opportunities

-         Exploring the psychology of colour to match the hallmarks of the brand experience

-         Maintaining differentiation from competitors

-         Managing risk to retain loyalty from existing Navy-aligned members

Adam Dixson

Chief Marketing Officer (CMO)
Navy Health Ltd

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Did you know personal voices carry 8x more impact than brands alone? NAB does - join Tahlia Rio as she unveils NAB’s bold strategy to become Australia’s most customer-centric organisation. Discover how NAB colleagues are being empowered to live and share the brand every day, turning strategy into culture, and individuals into authentic brand ambassadors – because brand strategy alone won’t cut it in 2025.

• Empowering employees to be authentic advocates of NAB’ culture and values – underpinned by customer centricity
• Aligning culture with strategy is key to making the brand real
• Creating the necessary tools and resources to build a team of engaged ambassadors (aka empowering our colleagues to self-serve and elevate their personal brands online)

Measuring success

• Awareness > segment with our content on LinkedIn, careers site etc.
• Top-of-funnel health > increase in applications particularly from diverse prospect candidates
• Thought leadership: growing the networks of our colleagues

Tahlia Rio

Employer Brand Consultant
NAB

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Immersing in community culture, shaping a brand voice that naturally participates in conversation and striking the right balance of engagement with communities is a challenging task that requires a keen awareness of your purpose and positioning as a brand. Join and listen to experts from diverse organisations as they explore:

-         Building trust by showing up consistently and authentically within communities

-         Navigating conversations by listening first and joining in with genuine intent

-         Defining clear boundaries for engagement that align with your brand’s tone and values

Eugene Loane

Head of Social Engagement
Luxury Escapes

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Samir Jacob

Global Marketing and Channel Director
Selectronic

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By focusing on the social nature of play, Keno’s “Together We Play” campaign leveraged authentic customer insights to elevate brand acceptability and consideration. In a tightly regulated industry, the campaign redefined how Keno connects with its audience. Learn how a customer-first approach and strong storytelling brought a new dimension to gameplay, while navigating compliance requirements.

-         Leveraging customer insights to create authentic, compliant storytelling

-         Exploring strategies for driving participation by reframing gameplay as a sociable, shared experience

-         Differentiating your brand in a highly regulated industry through emotional connection and a social focus

Caitlyn Loriente

Senior Marketing Manager - Keno
The Lottery Corporation

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Great marketing teams in 2025 are structured for agility, continuous learning, and rapid innovation. As roles evolve and boundaries blur, cultivating a culture of creativity, expertise and resilience is key to staying competitive. Organisations must rethink how they hire, upskill, and empower talent to keep pace with today’s speed of change. Join our experts to discuss how they are building and maintaining successful marketing functions for the future.

• Restructuring teams to enable cross-functional collaboration and decision-making
• Investing in continual training to maintain a future-ready workforce
• Redefining roles to blend strategic, analytical, and technical skillsets that suit the needs of internal and external stakeholders

Sarah Addis

General Manager - Marketing, Communications & Digi
Basketball Victoria

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Robert Lopez

Chief Marketing and Innovation Officer
Norths Collective

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Keryn Rakow

Head of Digital Marketing
Healthcare Australia

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-         Utilising CRM for customer acquisition

-         Effective segmentation and personalisation for 1:1 marketing

-         Incorporating unique and quirky branding opportunities to keep your marketing individual 

-         Dynamic wait times for responsive and personalised experience

Sophia Attrill

CRM and Loyalty & Marketing Manager
Woolworths

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