18 - 20 March, 2020 | Melbourne

Conference Day One: Tuesday, 17 September 2019


9:00 am - 9:10 am Conference Opening – Remarks from the Conference Chairperson

Darryl Carr - Editor, Enterprise Architecture Professional Journal (EAPJ)

Darryl Carr

Enterprise Architecture Professional Journal (EAPJ)

9:10 am - 9:50 am OPENING KEYNOTE PRESENTATION: Identifying, Prioritising And Building The Meaningful Technical Capability Required To Underpin Tomorrow’s Project Portfolios

James Maddern - Head of Architecture & Engineering, Sportsbet
In a world where customer needs are paramount and competition dictates a continuous stream of delivered features it is increasingly difficult to create the capacity and time to build the longer term technical capabilities that are required to maintain an innovative edge and meet the future needs of the business. Using Sportsbet’s journey in building data capabilities for machine learning based personalisation this presentation explores Sportsbet’s approach to realising a long term vision whilst delivering short and medium term value.

By establishing consistent understanding and messaging that aligns executives and delivery teams alike to the strategic vision, and through the adoption of practices for prioritisation that allows multiple departments to benefit from delivery of incremental milestones, learn how Sportsbet has built a powerful personalisation capability that will underpin delivery of both today and tomorrow’s portfolio.

James Maddern

Head of Architecture & Engineering

9:50 am - 10:30 am CASE STUDY: Business Transformation Design and Planning Using Cross-Functional Value Chains at Ausgrid

Stefan Norrvall - Head of Business Architecture, Ausgrid
Ausgrid have adopted Business Architecture as a new function over the past year, needing to be built from the ground up, to help execute business strategy and deliver transformation objectives. In this session Stefan will discuss:

  • Building up new architectural foundations, technology and software to support business transformation out of a wealth of inherited and newly generated information
  • Enhancing Ausgrid’s capability to understand and scope programs in a more holistic way by having clarity of the interdependencies between people, process, and technology in relation to strategy, impacts, and deliverable value
  • The value of cross-functional collaboration in the design of integrated programs to highlight the value of using architectural artefacts in a pragmatic way to drive business decisions.

Stefan Norrvall

Head of Business Architecture

10:30 am - 11:00 am Speed Networking

11:00 am - 11:30 am MORNING TEA

11:30 am - 12:10 pm The Anatomy Of A Digitally Transformed Organisation

Glenn Smyth - CEO, Fragile to Agile
Leveraging experience on numerous digital transformation programs, including the multi-award-winning ME Bank transformation, Glenn will describe the key features of an agile, or Digitally Transformed organisation from an architecture perspective. This will describe the target architectural state for a digitally transformed organisation by covering each of these features and the critical success factors for each. The presentation will also cover how this target state supports the design for the SA Government Citizen portal and cross departmental citizen journeys. Finally, he will describe a critical supporting design paradigm for an agile organisation, exceptions based straight-through-processing (STP). When implemented correctly it greatly simplifies the adoption of Minimal Viable Product delivery, and materially speeds up the delivery of cross business unit boundary stakeholder experience improvements.

Glenn Smyth

Fragile to Agile

12:10 pm - 12:50 pm KEYNOTE CASE STUDY: Architecting For The Cloud With Framework Optimisation To Manage Cloud Transition In Relation To Costs, Capacity And Business Requirements

Simon Black - Head of IT Strategy and Architecture, NSW Treasury Corporation (TCorp)
Cloud has fundamentally shifted organisations into a pace that can challenge current capacities to keep up with. With the advent of cloud platforms, deployment and release models can pose risks to security, processes and cost and the fundamental transition heavily impacts the transformation journey. As one of the first organisations to transition on premise trading platforms into the cloud, Simon will talk to TCorp’s learning experience and perspectives on cloud for architecture as well as for other stakeholders:

Simon Black

Head of IT Strategy and Architecture
NSW Treasury Corporation (TCorp)

12:50 pm - 1:50 pm LUNCH BREAK

1:50 pm - 2:30 pm INTERACTIVE GROUP DISCUSSION: Enterprise Architecture In The Digital Landscape: The 5 Components Of Digital Strategy

Alan Thorogood - Senior Visiting Fellow, AGSM Subject Leader And Strategy Research, UNSW Business School
Toomas Tamm - Lecturer in Information Systems, Technology & Management, UNSW Business School
Customers are demanding that the private and public sectors provide contemporary digital services. Formerly the Head of Digital Strategy at Australia’s Digital Transformation Agency, Alan has been involved with providing strategic leadership for government to develop the capabilities to respond to peoples digital needs. He is now undertaking further strategic research into collaboration and capabilities at UNSW Business school. Toomas is an expert on EA and a lecturer at UNSW. In this interactive session, Alan and Toomas will break down the contemporary challenges of working through digital strategy with an Enterprise Architecture Lens:

  • Digital strategy development is different to traditional strategy development. How can EA take into account an array of business partners and valued services to inform and shape a renewed digital business strategy\
  • How the architecture discipline can contribute to funding models and management processes that govern organisational change
  • Cultivating the ability to put the customer (“user”) at the centre of a learning organisation, and how this affects business structure
  • How to identify the technology platforms vital to realising business capabilities in line with a digital strategy
  • What do these disruptions mean for the role of EA and how does it best fit into a contemporary digital environment

Alan Thorogood

Senior Visiting Fellow, AGSM Subject Leader And Strategy Research
UNSW Business School


Toomas Tamm

Lecturer in Information Systems, Technology & Management
UNSW Business School

2:30 pm - 3:10 pm KEYNOTE CASE STUDY: Architecting For Business Future States at Southern Cross With A Customer- Centric Business Model

Bernard Seeto - Head of Digital Strategy, Southern Cross Health Society
Providing strategic foresight of capabilities and outcomes to actualise digital strategy has become a key principle in powering Southern Cross’s digital transformation.

In its first year of digital strategy execution, it is leveraging EA and data capabilities to track measurable outcomes of technology adoption like AI and Chatbots against cost analysis, risk and key customer KPIs including an improved net promoter score. Having set up successful foundations of a digital strategy, Bernard will assess:

  • Providing your organisation with strategic foresight and how to communicate the next 12-24 months, long term across the Executive and Board levels
  • How to operationalise a digital platform business model for the organisation and push an ongoing capability integration for data, cloud and AI with a 360 customer view
  • Demonstrate value on several levels from proof of concept to customer delivery to best communicate the connection points critical to EA across the business

Bernard Seeto

Head of Digital Strategy
Southern Cross Health Society

3:10 pm - 3:30 pm AFTERNOON TEA

3:40 pm - 4:20 pm How icare’s Architecture Is Enabling Stakeholders To Transition To An Agile Organisation

Edward Lee - Head of Technical Practice, icare NSW
As a cloud-only, person-centric insurance provider, icare seeks to help the return to work to be as quick possible, and is streamlining their digital service to better enable this. From an architecture perspective, they are enhancing alignment of capabilities through to technology and people. As the previous Head of Architecture, Edward is now the Head of Technical Practice and a key stakeholder of the EA practice at icare NSW. Drawing on his experience in the practice, he will shed light on ideal perspectives of an Enterprise Architecture stakeholder within a

  • Formally adopt SAFe framework across the organisation for consistency and best practice around software engineering to direct a continuous improvement cycle for architecture.
  • Tools to provide transparency such as the total cost of ownership of supporting a business capability from an IT perspective
  • Relating key underpinning technology strategy to business in a way that informs visibility for how different business units dial into applications
  • Encapsulating automation to manage agile journey, pushing development maturity to more frequent release

Edward Lee

Head of Technical Practice
icare NSW

4:20 pm - 5:00 pm Effectively Translating Business Requirements Into Technological Architecture Roadmaps

Sheena Peeters - GM IT, HESTA
The ability to trace strategy to business objectives and sought outcomes is becoming a defining factor for maximum utility and efficiency across strategic
planning. This session will address the best approaches to:
Ensure blueprints are choreographed with buildable outcomes for
meaningful integration with business infrastructure to increase speed of
delivery and customer convenience
Loosening architecture for capability onboarding to achieve the role of
service design with CX-led tech outcomes
Introduce measures of CX retention and business efficiency to improve
understanding of the organisation and influence the way value can be
derived from solutions enabled by EA frameworks

Sheena Peeters


5:00 pm - 5:05 pm Conference Closing