17 - 18 September, 2019 | Pullman Sydney Airport , Mascot, NSW
Bernard Seeto, Head of Digital Strategy at Southern Cross Health Society

Bernard Seeto


Head of Digital Strategy
Southern Cross Health Society

Check out the incredible speaker line-up to see who will be joining Bernard.

Download The Latest Agenda

Conference Day One: Tuesday, 17 September 2019

Tuesday, September 17th, 2019


2:30 PM KEYNOTE CASE STUDY: Architecting For Business Future States at Southern Cross With A Customer- Centric Business Model

Providing strategic foresight of capabilities and outcomes to actualise digital strategy has become a key principle in powering Southern Cross’s digital transformation.

In its first year of digital strategy execution, it is leveraging EA and data capabilities to track measurable outcomes of technology adoption like AI and Chatbots against cost analysis, risk and key customer KPIs including an improved net promoter score. Having set up successful foundations of a digital strategy, Bernard will assess:

  • Providing your organisation with strategic foresight and how to communicate the next 12-24 months, long term across the Executive and Board levels
  • How to operationalise a digital platform business model for the organisation and push an ongoing capability integration for data, cloud and AI with a 360 customer view
  • Demonstrate value on several levels from proof of concept to customer delivery to best communicate the connection points critical to EA across the business

Interactive Workshop Day


7:15 AM Enabling The Capacity To Change Inside Agile Frameworks By Transforming The Architectural Operating Model

In the current digital environment, there isn’t enough time for an Architect to become expert at the top of every incoming field, but they are still expected to be at the forefront of guiding functions to cope with such rapid change. How can Architects work to provide foresight and commit to actions requiring thorough and faster analysis and reconcile long-term architecture with agile delivery?

Bernard has a diverse experience with agile from his work at Suncorp, IAG, and now Southern Cross, seeing it at scale, at early stages, and even in its application on architecture and delivery teams. Leading the transformation journey at IAG saw stakeholder satisfaction from 59% to 79% within the technology delivery division and now at Southern Cross he has reinvigorated the Architecture function, increasing team engagement scores by 24% (67% to 83%) through aligning team members to Business Unit Executives (as trusted advisors).

What the workshop will cover:
  • Understanding the utility and benefits of Agile principles vs Waterfall architecture
  • Assessing the limitations of an agile environment for enterprise architecture
  • Providing teams with accountability for their stake in enabling strategy and how this benefits initiatives
  • The importance of structuring cross-functional teams
  • Developing the staff skillsets necessary to support agile methodology