17 - 18 September, 2019 | Pullman Sydney Airport , Mascot, NSW
James Maddern, Head of Architecture & Engineering at Sportsbet

James Maddern


Head of Architecture & Engineering
Sportsbet

Check out the incredible speaker line-up to see who will be joining James.

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Conference Day One: Tuesday, 17 September 2019

Tuesday, September 17th, 2019


9:10 AM OPENING KEYNOTE PRESENTATION: Identifying, Prioritising And Building The Meaningful Technical Capability Required To Underpin Tomorrow’s Project Portfolios

In a world where customer needs are paramount and competition dictates a continuous stream of delivered features it is increasingly difficult to create the capacity and time to build the longer term technical capabilities that are required to maintain an innovative edge and meet the future needs of the business. Using Sportsbet’s journey in building data capabilities for machine learning based personalisation this presentation explores Sportsbet’s approach to realising a long term vision whilst delivering short and medium term value.

By establishing consistent understanding and messaging that aligns executives and delivery teams alike to the strategic vision, and through the adoption of practices for prioritisation that allows multiple departments to benefit from delivery of incremental milestones, learn how Sportsbet has built a powerful personalisation capability that will underpin delivery of both today and tomorrow’s portfolio.