17 - 18 September, 2019 | Pullman Sydney Airport , Mascot, NSW
Pieter Steyn, Enterprise Architect at VGW

Pieter Steyn

Enterprise Architect

Check out the incredible speaker line-up to see who will be joining Pieter.

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Conference Day Two: Wednesday, 18 September 2019

Wednesday, September 18th, 2019

3:00 PM How VGW Are Realising Customer Experience Objectives And Key Results Supported By EA

VGW are a digital first organisation pioneering the online social gaming experience. They have adopted Objectives and Key Results (OKRs) as their strategic goal setting framework, and have ambitious Customer Experience (CX) goals. They have taken a capability-based planning approach to develop a strategy and roadmap to realise step-change CX across product silos and regions. Being a cloud-native product developer, VGW look to share their unique perspective on leveraging EA within a fast-growing and agile operating environment:

  • Taking an outside-in view from the customer’s perspective for crossproduct alignment
  • Identifying common business capabilities for opportunities to align platforms and practices
  • Using OKRs and other perspectives to prioritise capability uplift
  • Aligning agile product development and engineering teams without getting in the way