Esports Asia 2020


Main Conference Day 1 - 9 June 2020, Tuesday

8:00 am - 8:50 am Registration & Coffee & Tea

8:50 am - 9:00 am Chairperson’s Welcome Remarks

9:10 am - 9:40 am BIG IDEA SPEAKER – Here is why eSports can become a billion-dollar industry in 2020!

Julian Tan - Head of Digital Business Initiatives & ESports, Formula 1
§  Estimated projected revenues in Asia eSports market
§  Revenue streams from non-endemic companies
§  Market opportunities beyond the SEA region

Julian Tan

Head of Digital Business Initiatives & ESports
Formula 1

ESports as a billion-dollar industry, as many as 500 million people worldwide regularly tune in to watch eSports events or games has outstripped the relatively high profile traditional sports which lack the same international or youth appeal. Find out how our panel-lists refute the traditional views on eSports and take to turn their passion into a business.
§  What has changed the Asia’s eSports scene?
§  Awareness benchmarking of the overall measurement of eSports success
§  How would you compare your expectations and results from eSports partnerships with how you activate in traditional sports?

Nick Bobir

Managing Director
The Chiefs ESports Club & CEO of ICON ESports


Julian Tan

Head of Digital Business Initiatives & ESports
Formula 1


Jayf Soh

Chief Executive Officer and Founder


Maurizio Barbieri

Head of Sports Partnerships for SEA and Greater China


Muhammad Farouq Bin Abdul Patah

Head of Communications
Esports Malaysia (ESM)


Choong Khay Lee

Head of Sports

10:20 am - 10:40 am Speed Networking Session

10:30 am - 10:40 am Speed Networking Session

10:40 am - 11:10 am Morning Tea Break

11:10 am - 12:50 pm Roundtable 1: Pro tips to analyse eSports brands through a platform of giant social networks

11:10 am - 12:50 pm Roundtable 2: Knowing your rights in the game! – Intellectual Property, media rights, licensing, player contract, advertising and merchandises

Lance Quek - Founding Managing Partner, Gameforce Ventures


Lance Quek

Founding Managing Partner
Gameforce Ventures

11:10 am - 12:50 pm Roundtable 3: Speaking the language of the investors – What you need to know to gain investors’ confidence

Terence Ting - CEO and Co-Founder, Team Flash


Terence Ting

CEO and Co-Founder
Team Flash

11:10 am - 12:50 pm Roundtable 4: Increasing millennial fan base through engagements strategies

Nick Bobir - Managing Director, The Chiefs ESports Club & CEO of ICON ESports

Nick Bobir

Managing Director
The Chiefs ESports Club & CEO of ICON ESports

11:10 am - 12:50 pm Roundtable 5: Expert advice on organising an eSports tournament

11:10 am - 12:50 pm Roundtable 6: Train by the guru! – Creating long-term partnership deals to establish a sustainable eSports business

Paul Kim - Lead of KR Esports, PUBG Corp. Seoul


Paul Kim

Lead of KR Esports
PUBG Corp. Seoul

1:00 pm - 2:50 pm Lunch and Networking Break

1:50 pm - 2:20 pm Scaling eSports sponsorships and extracting value for investors

Taro Araya - Chief Executive Officer, Goama


Taro Araya

Chief Executive Officer

2:20 pm - 2:50 pm Using metrics to measure the impact of eSports for brands and advertisers

§  Stay on top of key market movements and KPIs
§  Exploring, creating, and optimizing your brand’s strategy for gaming and eSports
§  Brand tracking: Measuring the impact of your efforts

2:50 pm - 3:20 pm Afternoon Tea Break

3:20 pm - 3:50 pm How to grow sustainability in eSports and build an environment for success!

YogaBrata Datu - Game Designer, SUTD Game Lab
§  How to succeed eSports develop from bottom up with your community
§  Designing game modes that are built for competition
§  Exploring partnerships programmes and activities to increase the size of the audiences

YogaBrata Datu

Game Designer
SUTD Game Lab

3:50 pm - 4:30 pm Panel Discussion: Behind-the-scene episodes at growth opportunities and latent adjacency in the eSports market

Kunmi Adenipebi - Executive Director, Game Evolution Partners
In recent years, publishers have been aggressively entering into the eSports business and are looking forward to grow their titles into spectator sports to engage their existing fans. Publishers are collaborating with eSports organizers to organize leagues and events around their franchises to enhance the core value of intellectual property, while giving publishers an opportunity for additional exposure via revenue share, application programming interface fees, and strategic investments.
§  What are the drivers, restraints, opportunities, and challenges pertaining to the eSports market?
§  What could be the potential revenue streams for eSports industry?
§  How eSports will act as a long-term investment opportunity for tournament organizers and sponsors?

Kunmi Adenipebi

Executive Director
Game Evolution Partners

4:40 pm - 4:50 pm Closing Remarks from Conference Chairman and End of Conference