28 - 29 May, 2019
Grand Copthorne Waterfront Hotel, Singapore

Day One- 28 May 2019, Tuesday

8:00 am - 8:50 am Registration & Welcome Coffee

8:50 am - 9:00 am Chairperson’s Welcome Remarks

9:00 am - 9:30 am State of the Esports Nation

·         Esports in 2019- Lessons learnt from 2018 and latest market trends
·         How best to maximize revenue growth in Asia: Sponsorship vs media rights vs merchandise?
·         Overcoming challenges to a sustainable business in esports: Education, market fragmentation and cultural mindsets
·         Reviewing current business models: Practical strategies towards a sustainable and robust esports economy

9:30 am - 10:00 am Panel Discussion: Why Esports and How Do You Make the Most out of Your Marketing Dollar

Lee Jian Ming - Account Director, Mastercard Esports APAC, Octagon
Debbie Soon - Chief of Staff, One Championship
·         Highlighting the business rationale and commercial strategy for entering the esports market
·         Balancing short and long-term objectives when investing into esports
·         Quick tips on building a business case for esports internally
·         Biggest hurdles for 2019 and beyond: How can non-endemic brands continue to overcome these challenges?
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Lee Jian Ming

Account Director, Mastercard Esports APAC
Octagon

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Debbie Soon

Chief of Staff
One Championship

10:00 am - 10:30 am Esports 101 for Non Endemic Brands: What, Why, Who and How in Asia

·         Providing a comprehensive understanding of the esports market and business model in ‘non-endemic English’
·         Frameworks and templates to consider when designing your business strategy
·         Does your product match the esports demographics? Understanding how to position your product without losing credibility
·         Contextualsing your strategy to Asia- How does it differ from the rest of the world?

10:30 am - 10:40 am Speed Networking Session

10:40 am - 11:10 am Morning Tea Break and Networking Session

11:10 am - 1:10 pm Interactive Roundtable Discussions: Where Are Your On Your Esports Journey?

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 9 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Interactive Roundtable Discussions

Roundtable Topics for Beginners

11:10 am - 1:10 pm Roundtable 1: Esports 101: Get the Foundations Right
Raiford Cockfield III - CEO and Co-Founder, Bitrep
Dipping your toes in the Esports Scene? This roundtable will provide participants with a comprehensive introduction to the esports market in Asia, identifying the key stakeholders in the market, demographics and current trends in the market. The roundtable will also provide participants with a blueprint to plan your marketing strategy and investment decision in Asia.  
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Raiford Cockfield III

CEO and Co-Founder
Bitrep

Roundtable Topics for Intermediates

11:10 am - 1:10 pm Roundtable 4: Is the Asian Esports Business a Sustainable One?
While the esports scene continues to grow rapidly in Asia, many questions remain with regard to governance, structure, and the long-term business sustainability of existing business models. This roundtable will examine the feasibility of current successful business models in Asia.

Roundtable Topics for Advanced

11:10 am - 1:10 pm Roundtable 7: Esports in Major Sporting Events: Examining the Business Implications and Potential Opportunities for the Esports Industry
Sameer Tupaki - Head of Marketing, Singapore and Malaysia, Intel Corporation
From the inclusion of esports as a demonstration sport in the Asian Games to a full-fledged medal sport in the SEA 2019 Games, this table will discuss and examine the business implications and commercial opportunities for this rapidly developing industry. 
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Sameer Tupaki

Head of Marketing, Singapore and Malaysia
Intel Corporation


Roundtable Topics for Beginners

11:10 am - 1:10 pm Roundtable 2: Why Does Esports Matter? How Can You Market Your Brand in Esports?
Lee Jian Ming - Account Director, Mastercard Esports APAC, Octagon
This roundtable will examine why esports matters to your organization’s brand and marketing strategy. The discussion will show how esports can be used as an effective long-term channel to market your brand to a wide-range of audience.
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Lee Jian Ming

Account Director, Mastercard Esports APAC
Octagon

Roundtable Topics for Intermediates

11:10 am - 1:10 pm Roundtable 5: Esports Tourism and Infrastructure Development in Asia- Moving from Online to Physical Events
Nick Vanzetti - SVP, Managing Director, ESL Asia Pacific Japan
This table will discuss the implications and opportunities for countries and economic development as physical esports events and tournaments continue to drive tourism and infrastructure development in the region. The table will also focus on the challenges and best practice of executing live events, providing event organizers and venue owners further food for thought.   
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Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific Japan

Roundtable Topics for Advanced

11:05 am - 1:05 pm Roundtable 8: Building the Right Business Strategy for a Non-Cohesive and Fragmented Market in Asia

Roundtable Topics for Beginners

11:10 am - 1:10 pm Roundtable 3: Ensure You Find the Right Partners to Begin Your Esports Journey

Roundtable Topics for Intermediates

11:10 am - 1:10 pm Roundtable 6: Marketing in Esports vs Marketing in Traditional Sports- Are there Transferable Lessons?
Mark Chew - Managing Director, Reddentes Sports
As esports looks increasingly likely to cross over and be integrated into mainstream sports, this roundtable will focus on the similarities and applicable lessons to effectively market into and meet your objectives.
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Mark Chew

Managing Director
Reddentes Sports

Roundtable Topics for Advanced

11:10 am - 1:10 pm Roundtable 9: Public and Private Partnerships to Develop and Build the Esports Ecosystem: Growing the Esports Community from a Grassroots Approach
David Tse - Global Esports Director, Razer
This table will focus on bridging the challenges of growing the esports community from the grassroots level and more importantly, changing sometimes hard-wired cultural and parental negative mindsets about the gaming industry in Asia.
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David Tse

Global Esports Director
Razer

1:10 pm - 2:10 pm Lunch and Networking Break

2:10 pm - 2:50 pm Panel Discussion: Driving Revenue through Media Rights and Mainstream Media in Asia

Justin Lye - Regional Esports Manager, Garena
Mark Chew - Managing Director, Reddentes Sports
Terence Ting - CEO and Co-Founder, Team Flash
·         Why haven’t mainstream media gotten more involved in Asia?
·         Overcoming challenges of a fragmented Asian market- Is this a barrier or opportunity for media rights and media distribution?
·         Exploring revenue generating opportunities through deeper media penetration for the region
·         Reviewing current success stories and future opportunities
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Justin Lye

Regional Esports Manager
Garena

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Mark Chew

Managing Director
Reddentes Sports

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Terence Ting

CEO and Co-Founder
Team Flash

2:50 pm - 3:30 pm How Can We Effectively Grow Sponsorship for Esports in Asia?

Raiford Cockfield III - CEO and Co-Founder, Bitrep
·         Understanding the biggest inhibitors to sponsorship for esports in Asia
·         Ensuring business sustainability and maximized brand positioning for non-endemic sponsors
·         Overcoming challenges in an unregulated market and business instability
·         Reviewing the steps done and future opportunities in the Asian esports market
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Raiford Cockfield III

CEO and Co-Founder
Bitrep

3:30 pm - 4:00 pm Afternoon Tea and Networking Break

4:00 pm - 4:30 pm Collaborative Case Study of Successful Partnerships to Grow Esports in the Region- The Intel Experience

Sameer Tupaki - Head of Marketing, Singapore and Malaysia, Intel Corporation
·         Providing a case study of the Intel Extreme Masters Global Series
·         Analyzing Intel’s successful partnerships with international and regional partners to ensure successful events
·         Highlighting Intel’s next steps in esports- Intel’s Partnerships with NOCs and future opportunities 
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Sameer Tupaki

Head of Marketing, Singapore and Malaysia
Intel Corporation

4:30 pm - 5:00 pm Making Esports Work in Asia- Actualising Latent Potential and Commercial Opportunities

Mickael Piantchenko - Vice President, Business Development, Mineski
·         Drawing upon lessons learnt and best practice from the rest of the world
·         Leapfrogging the maturity curve and developing a robust esports economy in Asia
·         Strengthening the relationships between game developer, government and national associations to grow the industry
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Mickael Piantchenko

Vice President, Business Development
Mineski

5:00 pm - 5:10 pm Closing Remarks by Conference Chairman and End of Day One