28 - 29 May, 2019
Grand Copthorne Waterfront Hotel, Singapore

Day One- 28 May 2019, Tuesday

8:00 am - 9:00 am Registration & Welcome Coffee

9:00 am - 9:10 am Chairperson’s Welcome Remarks

Nick Vanzetti, SVP, Managing Director at ESL Asia Pacific Japan

Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific Japan

9:10 am - 9:40 am State of the Esports Nation

·         Esports in 2019- Lessons learnt from 2018 and latest market trends
·         How best to maximize revenue growth in Asia: Sponsorship vs media rights vs merchandise?
·         Overcoming challenges to a sustainable business in esports: Education, market fragmentation and cultural mindsets
·         Reviewing current business models: Practical strategies towards a sustainable and robust esports economy
Michael Heina, Head of Esports Europe at Nielsen Sports Deutschland GmbH

Michael Heina

Head of Esports Europe
Nielsen Sports Deutschland GmbH

9:30 am - 10:00 am Panel Discussion: Why Esports and How Do You Make the Most out of Your Marketing Dollar

·         Highlighting the business rationale and commercial strategy for entering the esports market
·         Balancing short and long-term objectives when investing into esports
·         Quick tips on building a business case for esports internally
·         Biggest hurdles for 2019 and beyond: How can non-endemic brands continue to overcome these challenges?
Lee Jian Ming, Account Director, Mastercard Esports APAC at Octagon

Lee Jian Ming

Account Director, Mastercard Esports APAC
Octagon

Debbie Soon, Chief of Staff at One Championship

Debbie Soon

Chief of Staff
One Championship

David Tse, Global Esports Director at Razer

David Tse

Global Esports Director
Razer

10:10 am - 10:40 am Driving Tourism through Esports: How Game Publishers and League Organizers Can Work with Governments


Nick Vanzetti, SVP, Managing Director at ESL Asia Pacific Japan

Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific Japan

10:30 am - 10:40 am Speed Networking Session

10:40 am - 11:10 am Morning Tea Break and Networking Session

11:10 am - 1:10 pm Interactive Roundtable Discussions: Where Are Your On Your Esports Journey?

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 9 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Interactive Roundtable Discussions

Roundtable Topics for Beginners

11:10 am - 1:10 pm Roundtable 1: Esports 101: Get the Foundations Right
Dipping your toes in the Esports Scene? This roundtable will provide participants with a comprehensive introduction to the esports market in Asia, identifying the key stakeholders in the market, demographics and current trends in the market. The roundtable will also provide participants with a blueprint to plan your marketing strategy and investment decision in Asia.  
Quang Tran, COO at Appota Group Vietnam

Quang Tran

COO
Appota Group Vietnam

Roundtable Topics for Intermediates

11:10 am - 1:10 pm Roundtable 2: Ensure You Find the Right Partners to Begin Your Esports Journey

Sameer Tupaki, Head of Strategy,Gaming and Esports, APAC & Japan at Intel Corporation

Sameer Tupaki

Head of Strategy,Gaming and Esports, APAC & Japan
Intel Corporation

Roundtable Topics for Advanced

11:10 am - 1:10 pm Roundtable 3: Is the Asian Esports Business a Sustainable One?
While the esports scene continues to grow rapidly in Asia, many questions remain with regard to governance, structure, and the long-term business sustainability of existing business models. This roundtable will examine the feasibility of current successful business models in Asia.
Mickael Piantchenko, Vice President, Business Development at Mineski

Mickael Piantchenko

Vice President, Business Development
Mineski


Roundtable Topics for Beginners

11:10 am - 1:10 pm Roundtable 4: Esports Tourism and Infrastructure Development in Asia- Moving from Online to Physical Events
This table will discuss the implications and opportunities for countries and economic development as physical esports events and tournaments continue to drive tourism and infrastructure development in the region. The table will also focus on the challenges and best practice of executing live events, providing event organizers and venue owners further food for thought.   
Paul  Chen, Managing Director, Taiwan/SEA at Blizzard Entertainment

Paul Chen

Managing Director, Taiwan/SEA
Blizzard Entertainment

Roundtable Topics for Intermediates

11:05 am - 1:05 pm Roundtable 5: Building the Right Business Strategy for a Non-Cohesive and Fragmented Market in Asia

Frank Sliwka, COO at International Business Media Pte. Ltd

Frank Sliwka

COO
International Business Media Pte. Ltd

1:10 pm - 2:10 pm Lunch and Networking Break

2:10 pm - 2:40 pm From Banker to Esports Professional – The Story of Singapore's #1 Ranked FIFA Player


Wen Jun Chiang, CEO & Founder at Hibidi Entertainment

Wen Jun Chiang

CEO & Founder
Hibidi Entertainment

2:50 pm - 3:30 pm Esports Market Update and Opportunities in Vietnam


Son Dang Thai, Head of Esports Division at Appota Group Vietnam

Son Dang Thai

Head of Esports Division
Appota Group Vietnam

3:30 pm - 4:00 pm Afternoon Tea and Networking Break

4:00 pm - 4:30 pm How to Better Engage Your Esports Audience


Mervyn Lau, Founder/CEO/Lega Counsel at TOKIGAMES

Mervyn Lau

Founder/CEO/Lega Counsel
TOKIGAMES

4:30 pm - 5:00 pm Making Esports Work in Asia- Actualising Latent Potential and Commercial Opportunities

·         Drawing upon lessons learnt and best practice from the rest of the world
·         Leapfrogging the maturity curve and developing a robust esports economy in Asia
·         Strengthening the relationships between game developer, government and national associations to grow the industry
Mickael Piantchenko, Vice President, Business Development at Mineski

Mickael Piantchenko

Vice President, Business Development
Mineski

5:00 pm - 5:10 pm Closing Remarks by Conference Chairman and End of Day One