Esports Asia 2020


Main Conference Day 2 - 10 June 2020, Wednesday

8:00 am - 9:00 am Registration & Welcome Coffee


9:00 am - 11:10 am Opening Remarks by Chairman

9:10 am - 9:40 am The eSports funding guide: How eSports teams, organisations and sports club can create solid and profitable revenue streams and secure the operation and development of eSports activities

Jayf Soh - Chief Executive Officer and Founder, Resurgence
§  Understanding the commercial mechanics in eSports
§  Creating unique profiling and storytelling pitch
§  Metrics investors use to measure their investment and the growth areas

Jayf Soh

Chief Executive Officer and Founder

9:40 am - 10:10 am Generate significant exposure and value from partnerships model with tailored activations

Jason Teo - Senior Manager, ONE Esports
§  Understanding the industry inside-out to align your brand objectives with the fandom’s nuances
§  Defending your time spent on mainstream acceptance to generate more money
§  Harnessing know-how to benefit the eSports community by leveraging on your company’s expertise

Jason Teo

Senior Manager
ONE Esports

10:10 am - 10:40 am Morning Tea Break

10:40 am - 1:10 pm How non-endemic brands can tackle eSports marketing opportunities

Lance Quek - Founding Managing Partner, Gameforce Ventures
§  Discovering the core elements for effective social lead building
§  Growing advertising revenue through a highly educated audience across an entire country
§  Creating an advertiser’s image and values

Lance Quek

Founding Managing Partner
Gameforce Ventures

11:10 am - 11:40 am How to turn a non-endemic sponsor into a ‘new endemic’ sponsor?

Lee Jian Ming - Account Director, Mastercard Esports APAC, Octagon
§  Building positive brand equity while navigating through a no centralised regulation or rights-holder
§  Utilising data to showcase the effectives of eSports sponsorship
§  Finding meaningful entry points to invest in eSports

Lee Jian Ming

Account Director, Mastercard Esports APAC

11:10 am - 11:40 am Lunch Break and Networking Session

12:40 pm - 3:10 pm Access granted to event operators! – What is needed to plan a season long eSports tournaments?

§  Creating the gamers battleground: Maximizing live event experience that sets aside of traditional sports
§  Designing an eSports stage distinct from a typical performance stage
§  How to make the production’s setup to be more modular and scalable in different venue and delivery the venue on time

1:10 pm - 3:40 pm Cheat sheet to launching your eSports event in Asia

Paul Kim - Lead of KR Esports, PUBG Corp. Seoul
§  Educate the (false) belief and forging a media network with global footprints
§  Seizing opportunities with local partners and local tournament organizers that make sense
§  Adopting a scalable licensing partnership model exclusively in every country

Paul Kim

Lead of KR Esports
PUBG Corp. Seoul

1:40 pm - 4:10 pm Afternoon Tea Break

2:10 pm - 2:40 pm How eSports will disrupt the traditional notions of sports broadcasting?

Nick Bobir - Managing Director, The Chiefs ESports Club & CEO of ICON ESports
§  How technology can make eSports more interactive?
§  Knowing how to connect with a viewer and convey a narrative that keeps their interest
§  Learning how to build credibility with eSports fan

Nick Bobir

Managing Director
The Chiefs ESports Club & CEO of ICON ESports

2:40 pm - 3:10 pm Get in the game: How broadcasters can make eSports viewer’s friendly

Darang S. Candra - Country Manager- Indonesia and Malaysia, Niko Partners
§  Developing eSports programming based on traditional sports to tap into the fan base of global sports star
§  Using storytelling techniques to encourage audiences to root for a team
§  Adapting viewer’s friendly format and make it relevant to a wider audience

Darang S. Candra

Country Manager- Indonesia and Malaysia
Niko Partners

3:10 pm - 3:20 pm Chairman’s Closing Remarks & End of Conference