Walter Wang, Director of Esports, HTC presented on
- The HTC experience so far in the esports scene- Why we have invested and what have been the returns since?
- Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
- Working with influencers to maximize your return on investment?
Download the presentation slides and leanr why a non-endemic brand like HTC is investing in esports.
Publisher’s Perspective: Ensuring a Sustainable and Robust Business Model in an Unregulated Esports Market
In this presentation, Chris Tran, General Manager - Southeast Asia of Riot Games spoke about:
- Unveiling Riot Games’ new esports model for the Asian market
- Ensuring business sustainability and maximized brand positioning for non-endemic sponsors
- Overcoming challenges in an unregulated market and business instability
- Reviewing the steps done and future opportunities in the Asian esports market
Download the slides to learn more.