Powerpoint Slides

Developing Your Coherent Branding and Marketing Strategy in Esports

Developing Your Coherent Branding and Marketing Strategy in Esports

Walter Wang, Director of Esports, HTC presented on 

  • The HTC experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Working with influencers to maximize your return on investment?

Download the presentation slides and leanr why a non-endemic brand like HTC is investing in esports.

Publisher’s Perspective: Ensuring a Sustainable and Robust Business Model in an Unregulated Esports Market

Publisher’s Perspective: Ensuring a Sustainable and Robust Business Model in an Unregulated Esports Market

In this presentation, Chris Tran, General Manager - Southeast Asia of Riot Games spoke about: 

  • Unveiling Riot Games’ new esports model for the Asian market
  • Ensuring business sustainability and maximized brand positioning for non-endemic sponsors
  • Overcoming challenges in an unregulated market and business instability
  • Reviewing the steps done and future opportunities in the Asian esports market

Download the slides to learn more.