It’s true that eSports continues to push into mainstream boundaries. Newzoo estimates that by 2020 eSports will become a $1.4 billion market. In a June 2018 report, Goldman Sachs said it saw eSports surpassing Major League Baseball and National Hockey League viewership. According to Crunchbase research, global venture investment in organised professional competitive video gaming surged to $701 million over 60 deals in the first half of 2018.
Yet there remain challenges to overcome to fund and monetise this relatively new industry. ESports has a huge chance to surpass both the revenues and the viewership for traditional sports however the teams, leagues, broadcasters, streaming companies, and video game publishers need to figure out the best business models for monetisation and to secure funding.
Read the report to find out how the eSports stakeholders are driving revenue growth.
For the first time in its 60-year history, the SEA Games will be including an esports tournament as a fully medalled event for its 2019 lineup. This marks the very first time that esports will enter a major international sporting tournament on an equal footing with the rest of the traditional sports that are involved.
In this content we explore the potential industry impact of esports’ inclusion including valuable insight from market research group Niko Partners. Discover:
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