Choong Khay Lee

Head of Sports Astro

Lee Choong Khay (CK) was instrumental in developing Astro’s sports services into one of the top sports propositions in ASEAN. CK also spearheaded eGG Network, a dedicated 24/7 esports channel for ASEAN. eGG Network is more than a channel, it is a 360° marketing platform engaging esports fans, talents, sponsors, game developers and publishers through tournaments, events, and social media.

Main Conference Day 1 - 9 June 2020, Tuesday

Tuesday, June 9th, 2020

9:40 AM Panel Discussion: How eSports changed the game – Industry boom leads to official recognition

ESports as a billion-dollar industry, as many as 500 million people worldwide regularly tune in to watch eSports events or games has outstripped the relatively high profile traditional sports which lack the same international or youth appeal. Find out how our panel-lists refute the traditional views on eSports and take to turn their passion into a business.
 
§  What has changed the Asia’s eSports scene?
§  Awareness benchmarking of the overall measurement of eSports success
§  How would you compare your expectations and results from eSports partnerships with how you activate in traditional sports?
 

Check out the incredible speaker line-up to see who will be joining Choong Khay.

Download The Latest Agenda