Data reflected by Newzoo that 26% of League of Legends’ fans are eSports viewers only, which opens opportunity to franchising and merchandising with a well-developed eSports scene.
The industry’s heavy reliance on sponsorship offers ways for brands to create awareness among fans, build relationships, and speak to them in a more nuanced, engaging way.
This session we find out how we can leverage on the 26% of audience and keep them engage throughout the sessions to drive business sustainability.
§ Understanding the platforms fans used to tailor experience to each platform to be authentic and creates value
§ Negotiating a product sponsor buy-in for a series of tournaments
§ Releasing a stream of content that resonates with its core brand messaging
§ Learning how to use the rules of storytelling through broadcasting business to create endless opportunities