In recent years, publishers have been aggressively entering into the eSports business and are looking forward to grow their titles into spectator sports to engage their existing fans. Publishers are collaborating with eSports organizers to organize leagues and events around their franchises to enhance the core value of intellectual property, while giving publishers an opportunity for additional exposure via revenue share, application programming interface fees, and strategic investments.
§What are the drivers, restraints, opportunities, and challenges pertaining to the eSports market?
§What could be the potential revenue streams for eSports industry?
§How eSports will act as a long-term investment opportunity for tournament organizers and sponsors?