Esports Asia 2020


Kunmi Adenipebi

Executive Director Game Evolution Partners

Main Conference Day 1 - 9 June 2020, Tuesday

Tuesday, June 9th, 2020

3:50 PM Panel Discussion: Behind-the-scene episodes at growth opportunities and latent adjacency in the eSports market

In recent years, publishers have been aggressively entering into the eSports business and are looking forward to grow their titles into spectator sports to engage their existing fans. Publishers are collaborating with eSports organizers to organize leagues and events around their franchises to enhance the core value of intellectual property, while giving publishers an opportunity for additional exposure via revenue share, application programming interface fees, and strategic investments.
§  What are the drivers, restraints, opportunities, and challenges pertaining to the eSports market?
§  What could be the potential revenue streams for eSports industry?
§  How eSports will act as a long-term investment opportunity for tournament organizers and sponsors?

Post-Conference Workshop - 11 June 2020

Friday, November 6th, 2020

9:00 AM Workshop C: ESports marketing hacks – creating successful partnerships through audience engagement, growth, and retention strategies

Data reflected by Newzoo that 26% of League of Legends’ fans are eSports viewers only, which opens opportunity to franchising and merchandising with a well-developed eSports scene.
The industry’s heavy reliance on sponsorship offers ways for brands to create awareness among fans, build relationships, and speak to them in a more nuanced, engaging way.
This session we find out how we can leverage on the 26% of audience and keep them engage throughout the sessions to drive business sustainability.
§  Understanding the platforms fans used to tailor experience to each platform to be authentic and creates value
§  Negotiating a product sponsor buy-in for a series of tournaments
§  Releasing a stream of content that resonates with its core brand messaging
§  Learning how to use the rules of storytelling through broadcasting business to create endless opportunities

Check out the incredible speaker line-up to see who will be joining Kunmi.

Download The Latest Agenda