The first and only esports B2B-focused event in Japan, the Esports North Asia Summit will draw over delegates from Japan and the rest of the world, including game publishers and developers, government agencies, league organisers, esports teams, media broadcasting companies, endemic and non endemic brands, private equity firms and venture capitalists, and stadium owners and operators together over two days to to learn, network and engage in strategic business meetings and opportunities for the esports scene in Japan and North Asia.
By the end of 2015, the global Esports audience was estimated to be around 235 million viewers, contributing to total annual industry revenues of $325 million. By 2020, almost 600 million global Esports fans are predicted to be contributing to the growth of an industry with annual revenues of approximately $1.5 billion.
Welcome to your “everything you need to know” Esports playbook. From what it is to what’s driving its growth to why Asia now, this will tell you why Esports is something you will want to be involved in.
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By 2021 global esports revenues are predicted to rocket to $1.65bn, $1.4bn of which will come directly from brand investment. Yet despite the rising growth and popularity of esports and notable major global brands entering the market, it remains a small fraction of advertising budgets. Here we explore why brands should be adding esports to their media plans. Discover:
- What makes esports such a good investment
- How popular it is becoming and where fans hang out
- What other brand advertisers are already doing in the marketplace