7:30 - 9:30 WORKSHOP A | TURNING PRICING DATA INSIGHTS TO APPLIED NEGOTIATIONS TOOLS AND RESULTS
9:30 - 10:00 Registration and welcome coffee
10:00 - 11:00 Focus session | Pricing frameworks for different industries
11:00 - 11:30 Morning coffee break and networking
11:30 - 12:10 Case-Study | How does customer profitability analysis impact pricing strategies
12:10 - 12:50 Case-Study | Assessing the commercial impact of automated pricing software solutions
12:50 - 14:20 Networking luncheon
14:20 - 15:00 Case-Study | Neuropricing as a way to increase revenues
15:00 - 15:40 Blockchain-technology potential for commercial excellence based on use-cases in the financial industry
15:40 - 16:20 Pricing Optimization in the B2B sector. A case-study from CNH Industrial (Iveco)
15:40 - 16:20 Pricing Optimization in the B2C sector | How leveraging Dynamic Pricing can guarantee the best balance between trading performance and customer satisfaction
16:20 - 16:40 Closing remarks by conference chairman
16:40 - 18:40 WORKSHOP B | THE PERILS OF DYNAMIC PRICING
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