Media Center

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could ...

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we ...

There are only three ways to increase profits – sell more, cut costs or raise prices! The first two are difficult whilst the third one is, in of itself, easy. The real challenge is ensuring that you introduce your price increase in a way that balances the perceived value of your product or service w ...

Download the interview for free here.

Download the full report for free here.

Download this registration form as a quick way to register! Alternatively, you can email me at dennis.schurich@iqpc.de

Rahil M. Ansari, Head of Pricing at Audi Genuine Parts shares his experience on the most innovating pricing model and current challenges around the pricing environment.

Rafael Farres of Agfa presents a step-by-step process for identifying the right pricing strategy and implementing it correctly for businesses looking to adopt Value Pricing models for their product or service. The model is explained in general terms for universal applicability, but Farres notes i ...

Industry leaders continue to push the envelope about pricing capabilities and strategies—yet, the science remains inexact. Even in the face of innovations in automation and analytics, pricing experts often struggle to identify and implement the appropriate procedures on a circum ...

Regional pricing can be an organic, spontaneous process of discovery - and the underlying signal mechanism is regional data. It is an extremely effective (and cost-effective) use of the divisions of dispersed knowledge among the company workforce. It is the quality of the resultant data which det ...

Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:What has worked in the value-based pricing?Insights into the marketing mix and the trade-off between product quality and priceInsights into ...

Willingness-to-pay is not a conscious concept: How to measure value perception directly from the buyer's mindBy Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare

Given that any behaviour is based on processes in the brain, the next logical step from behavioural pricing is bringing neuroscience into the field of pricing.But how does the brain react to price bundles and what that means for sales and profitability? How to raise profitability ...

Expand your knowledge within this area, with this exclusive free presentation by Loon Lee, Senior Pricing Manager at Philips Medical Systems on the topic of: "Beating competitive pricing pressure".The presentation included the following:How competitive portfolio analysis w ...

Expand your knowledge within this area with this exclusive free report written by Finance IQ on the topic of: "Adopting Best Practices in Geo-Regional Pricing".The report covers the following:Why is regional data so importantCollect and transfer relevant data ...

Expand your knowledge within this area, with this exclusive free presentation by Jessica Fradier, Head of Pricing at ZF on the topic of: "Do's and don'ts for implementing a Successful Pricing Organisation".The presentation includes how companies can recognize the positive impact to be ...

Expand your knowledge within this area, with this exclusive free interview by Ernst Jan Bouter, Pricing Director at Sandvik Mining & Rock Technology in Sweden.In this interview he discusses:Why is IoT disrupting many industriesHow does IoT affect the way pricing is ...

There are only three ways to increase profits – sell more, cut costs or raise prices! The first two are difficult whilst the third one is, in of itself, easy. The real challenge is ensuring that you introduce your price increase in a way that balances the perceived value of your product or servic ...

Value-based pricing has returned to the fore. Some pricing specialists, like Patrick Campbell, co-founder and CEO of Price Intelligently, deem value-based pricing to be in fact superior to what he calls “sub-par pricing strategies,” such as cost-plus pricing. But to what extent does v ...

“Price according to value!” is a common battlecry of pricing strategy consultants. Obviously, when it comes to value, in most cases it is less relevant to consider mathematical value but rather perceived value. Given that any behaviour is based on processes in the brain, the next logical ste ...