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European Pricing Handbook Part 01
Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could ...
Pricing Strategy - Handbook Part I
Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we ...
Pricing Strategy - Handbook Part 2
There are only three ways to increase profits – sell more, cut costs or raise prices! The first two are difficult whilst the third one is, in of itself, easy. The real challenge is ensuring that you introduce your price increase in a way that balances the perceived value of your product or service w ...
Telefonica report on the most innovating pricing model currently available
Download the interview for free here.
Report on rethinking pricing strategies in the modern marketplace
Download the full report for free here.
Download the Registration Form
Download this registration form as a quick way to register! Alternatively, you can email me at dennis.schurich@iqpc.de
Interview with Rahil M. Ansari, Head of Pricing at Audi Genuine Parts
Rahil M. Ansari, Head of Pricing at Audi Genuine Parts shares his experience on the most innovating pricing model and current challenges around the pricing environment.
Identifying when value pricing is the right strategy
Rafael Farres of Agfa presents a step-by-step process for identifying the right pricing strategy and implementing it correctly for businesses looking to adopt Value Pricing models for their product or service. The model is explained in general terms for universal applicability, but Farres notes i ...
How to Design an Effective Regional Pricing Strategy
Industry leaders continue to push the envelope about pricing capabilities and strategies—yet, the science remains inexact. Even in the face of innovations in automation and analytics, pricing experts often struggle to identify and implement the appropriate procedures on a circum ...
Adopting Best Practices in Geo-Regional Pricing
Regional pricing can be an organic, spontaneous process of discovery - and the underlying signal mechanism is regional data. It is an extremely effective (and cost-effective) use of the divisions of dispersed knowledge among the company workforce. It is the quality of the resultant data which det ...
Prof. Kieckebusch from MEDRONIC in an interview
Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:What has worked in the value-based pricing?Insights into the marketing mix and the trade-off between product quality and priceInsights into ...
Behavioral Pricing - How to Measure Value Perception
Willingness-to-pay is not a conscious concept: How to measure value perception directly from the buyer's mindBy Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare
Willingness to pay is not a conscious concept
Given that any behaviour is based on processes in the brain, the next logical step from behavioural pricing is bringing neuroscience into the field of pricing.But how does the brain react to price bundles and what that means for sales and profitability? How to raise profitability ...
Philips Medical Systems Presentation on Beating Competitive Pricing Pressure
Expand your knowledge within this area, with this exclusive free presentation by Loon Lee, Senior Pricing Manager at Philips Medical Systems on the topic of: "Beating competitive pricing pressure".The presentation included the following:How competitive portfolio analysis w ...
Report on Adopting Best Practices in Geo-Regional Pricing
Expand your knowledge within this area with this exclusive free report written by Finance IQ on the topic of: "Adopting Best Practices in Geo-Regional Pricing".The report covers the following:Why is regional data so importantCollect and transfer relevant data ...
Presentation on the do's and don'ts for implementing a successful pricing organisation
Expand your knowledge within this area, with this exclusive free presentation by Jessica Fradier, Head of Pricing at ZF on the topic of: "Do's and don'ts for implementing a Successful Pricing Organisation".The presentation includes how companies can recognize the positive impact to be ...
Expert Interview on IoT and Pricing
Expand your knowledge within this area, with this exclusive free interview by Ernst Jan Bouter, Pricing Director at Sandvik Mining & Rock Technology in Sweden.In this interview he discusses:Why is IoT disrupting many industriesHow does IoT affect the way pricing is ...
eBook on Pricing Strategies in the Modern Marketplace
There are only three ways to increase profits – sell more, cut costs or raise prices! The first two are difficult whilst the third one is, in of itself, easy. The real challenge is ensuring that you introduce your price increase in a way that balances the perceived value of your product or servic ...
Report on Is Value Based Pricing Really Worth It?
Value-based pricing has returned to the fore. Some pricing specialists, like Patrick Campbell, co-founder and CEO of Price Intelligently, deem value-based pricing to be in fact superior to what he calls “sub-par pricing strategies,” such as cost-plus pricing. But to what extent does v ...
Interview on how to raise profitability with neuroscience-based insights and research-approaches pricing
“Price according to value!” is a common battlecry of pricing strategy consultants. Obviously, when it comes to value, in most cases it is less relevant to consider mathematical value but rather perceived value. Given that any behaviour is based on processes in the brain, the next logical ste ...