Graduated in business at Catholic University of Milan/Liverpool (UK) John Moores University Global Pricing Manager at Prysmian Group. Prior to this, group brand manager and trade marketing manager at Coca-Cola HBC, brand and category manager at Unilever.
As pricing manager, responsibilities are in the areas of: managing pricing strategy-setting-execution, implementing value-extraction initiatives (team-work with local commercial directors/CEO + ICT teams).
Achievements: value platform creation initiatives in the areas of PO&M and sales force training/coaching; SaaS pricing tool integrated with ERP and based on transactional big-data.
Author of “The Shamrock Model: Marketing-Design-R&D Convergence” (April 2011-ISBN 9781460940112)
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