25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Digital Media Festival and Augmented Festival Day One: Monday, 25 February 2019


8:00 am - 8:50 am Registration and morning refreshments

8:50 am - 9:00 am IQPC opening remarks

9:00 am - 9:10 am Chairperson’s opening remarks

IMMERSIVE EXPERIENCES CREATING BRANDS OF THE FUTURE
The augmented and virtual reality (AR/VR) market will grow to $143 billion by 2020.

9:10 am - 9:30 am Augmented Reality and Virtual Reality in the Middle East

Shujat Mirza - Dubai Chapter President, The VR AR Association

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Shujat Mirza

Dubai Chapter President
The VR AR Association

9:30 am - 9:50 am KEYNOTE OPENING: The Augmented Age

Sanjay Sharma - Head of Information Technology, Jumeirah Group
  • How the future of AR/VR will help us create a Digital nervous system that will connect us to far beyond our natural senses?
  • How AR/VR will help the Hospitality industry?
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Sanjay Sharma

Head of Information Technology
Jumeirah Group

9:50 am - 10:10 am THE NEW AGE OF LEARNING - Immersive technologies for interactive and life like scenario trainings

Ahsan Rauf Bhatti - Business Innovation Architect, Dubai Customs
The augmented and virtual reality is the new real. With the emergence of this new reality, organizations would harness new use cases and business opportunities in learnings, trainings and knowledge sharing. With the use of augmented and virtual reality, enabling ‘real life’ scenario trainings in high risk and critical industries has now become a reality, enabling interactive, safe and efficient trainings. Gone are the days where staff trainings require visits to high risk environments. Learn how immersive technologies can enable improved training programmes whilst saving operational costs and reduced risks in organisations
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Ahsan Rauf Bhatti

Business Innovation Architect
Dubai Customs

This session brings together content creators, technology innovators, brand owners, and investors to explore how organisations can harness the opportunities presented by augmented tech. Where do you start, how do you ensure all your cards are stacked up to deliver the success that is pertinent to grow your brand.
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Shujat Mirza

Dubai Chapter President
The VR AR Association

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Ahsan Rauf Bhatti

Business Innovation Architect
Dubai Customs

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Chadi Antonios

AR Advisor
Pixelbug, UAE

CREATION OF COMPELLING CONTENT
Perkins Coie and Upload legal firms published research showing 37% of 650 startups names lack of compelling content as the key stumbling blocks for AR/VR penetration.

10:30 am - 10:50 am SPONSOR SESSION: A showcase of game changing enterprise AR/VR solutions- examples of use cases and business benefits

Daniel Khayat - Head of Product and VIVEPORT, HTC Vive
Axel Kopprasch - President, Middle East, VRMADA

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Daniel Khayat

Head of Product and VIVEPORT
HTC Vive

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Axel Kopprasch

President, Middle East
VRMADA

10:50 am - 11:30 am Speed networking and refreshment break

CONNECTIVITY AND INFRASTRUCTURE
The traditional telco business model is being jeopardised by technology disruptors

  • How will 5G drive innovation in content?
  • In the era of 5g will content continue to remain king? What does 5G mean for distribution platforms?
  • How will 5G impact AR and VR experiences
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Dr. Sana Farid

X-Reality and Ai Strategist, Healthcare & Education Futurist
Co-President VRAR Association MENA Chapter

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Mohamed Abdeldayem

Product Manager - Mobile, eCommerce & Digital Retailing
Al-Futtaim

11:50 am - 12:20 pm AR de-mystified – understanding the new medium and the design challenges that come with it

Chadi Antonios - AR Advisor, Pixelbug, UAE
As a brand owner, a content curator, designer how do you ensure your AR design and strategy will deliver a strong ROI. This session will share insights on platforms, interfaces, scene and product placements to ensure you deliver a campaign that’s a winner!
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Chadi Antonios

AR Advisor
Pixelbug, UAE

12:20 pm - 12:50 pm Digital Disruption with AR/VR

Salman Yusuf - Founder, Take Leap, UAE
    Driving business by using Augmented/Virtual Reality
    Different benefits for different industries
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Salman Yusuf

Founder
Take Leap, UAE

  • How can companies capitalise on AR/VR opportunity for innovation and improved learning
  • Improving H&S of companies and processes with AR/VR
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Dr. Sana Farid

X-Reality and Ai Strategist, Healthcare & Education Futurist
Co-President VRAR Association MENA Chapter

1:20 pm - 2:20 pm Networking lunch

2:20 pm - 2:40 pm KEYNOTE SESSION: Augmenting Retail- Fixing consumers’ dilemma of choice

Naveed Pirzada - Chief Strategy Officer, Mall.Global
How AR enables retail leaders to increase sales, blow out the competition, and save cost while enabling a preview of genuine physical items through mobile.

Mall.Global
Mall. Global is World’s #1 hybrid e-commerce platform. Mall. Global will enable brands to deliver their personality and communicate their campaigns in an online environment as well as they do them in traditional retail. Every brand on the platform will have its own VR Store Design Toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.
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Naveed Pirzada

Chief Strategy Officer
Mall.Global

2:40 pm - 3:00 pm FIRESIDE CHAT: Navigating the new world of spatial computing with Philip Wogart

Philip Wogart - Co-Founder HEADGEAR, VR/AR Association Executive Director DACH, HEADGEAR, VR/AR Association
Live streamed on the CX Network, Sarah Lattouf will be asking the hard questions how businesses should adopt these new immersive technologies (VR & AR) to create value for the end consumer as well as what it means to the internal operations within companies and enterprises.

This interview is the prelude to the workshop Philip Wogart and Julian Weiss will be holding on Day 2 of the FEF conference, where they look beyond the hype and actually explain how to implement Virtual and Augmented Reality and why.
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Philip Wogart

Co-Founder HEADGEAR, VR/AR Association Executive Director DACH
HEADGEAR, VR/AR Association

Will enterprise realities market dominate over consumer realities market?
  • How are enterprises increasing productivity, efficiency and safety with AR/VR
  • Ensuring that AR/VR are seamlessly integrated in the legacy system
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Shujat Mirza

Dubai Chapter President
The VR AR Association

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Chris Queen

Veterinary Surgeon
Umm Suqeim Veterinary Centre

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Abdullah Maghram

Speaker, Researcher, Virtual Reality Expert, and Director
Saudi Arabia

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Naveed Pirzada

Chief Strategy Officer
Mall.Global

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Salman Yusuf

Founder
Take Leap, UAE

3:20 pm - 3:40 pm Healthy Dose of Reality: VR/AR in Healthcare

Chris Queen - Veterinary Surgeon, Umm Suqeim Veterinary Centre
Spatial computing, which incorporates both Virtual & Augmented Reality, is technology that is already fundamentally changing how we experience, learn, teach and even offer treatments. Join veterinary surgeon and technologist, Dr Chris Shivelton Queen, The Nerdy Vet, as he explores the myriad ways that this exciting technology is impacting both human and animal healthcare
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Chris Queen

Veterinary Surgeon
Umm Suqeim Veterinary Centre

3:40 pm - 3:40 pm End of the Day sip and close of the conference