Digital Media Festival and Augmented Festival Day Two: Tuesday, 26 February 2019
8:30 am - 9:00 am Registration and morning refreshments
9:00 am - 9:30 am Chairman’s opening remarks
BUSINESS MODELS, PARTNERSHIPS IN THE NEW DIGITAL ENTERTAINMENT ECOSYSTEM
Spending on digital media as a percentage of total advertising spend is expected to increase from 21% in 2010 to 36% by 2020
9:30 am - 10:00 am OPENING KEYNOTE PANEL: The future of digital media and entertainment is immersive: are we transforming fast enough?
Immersive experiences are known by their ability to tell a great story which promises (or threatens) to impact media and entertainment industry in ways not yet imagined. The future will be filled with choices offering multidimensional content experience. How ready media houses are for this paradigm change will determine how successfully they will be able to connect with consumers in the future.
Shafika HoucineHead of Digital Experience
Rajdeep ChatterjeeDirector Marketing
Fox Networks Group MENA
Kinda IbrahimDirector of Media Partnerships for the Middle East and North Africa
Abe Shady Aboul NagaGeneral Manager
10:00 am - 10:30 am FIRESIDE CHAT: Millennials in the driving seat – getting to know your customer
- Second screen world – catching up with mobile device entertainment era
- The viewership challenge – how do you compete with 60% viewing time on a mobile device
- The millennials appetite for short-form content leading change for packaging and distributing content by traditional media companies
Ivan JakovljevicRegional Head New Markets
Ali Khalid RanaLead Product Manager
THE EMOTIONALLY INTELLIGENT MEDIA
Data, leveraged through machine learning and artificial intelligence (AI) will increasingly play a part in the creation of content and stories
10:30 am - 11:00 am The rise of immersive platforms and content distribution: The do’s, don’ts and everything in between
- The road less travelled – the lost marketers struggling to understand how to target their audience
- Targeted engagement vs throwing everything to make something stick
- Leveraging immersive technologies for contextualising content and developing personas of targeted audiences
Abdullah MaghramSpeaker, Researcher, Virtual Reality Expert, and Director
11:00 am - 11:30 am Speed networking and refreshment break
11:30 am - 12:00 pm Regional trailblazer: Immersive healthcare
LIVE EXPERIENCES AND THE DIGITAL CUSTOMER
In 2016, the League of Legend finals were watched by 43 million people, with a peak concurrent viewership of 14.7 million viewers
1:30 pm - 3:30 pm MASTERCLASSESS: An immersive journey! How, where and why you should implement immersive technologies in your organisation
Are you still unsure of why you should implement and have immersive technologies in your organisation? How you should go about with these technologies? Where should you use these technologies to gain the most out of it?
This 2 hour masterclass will be able to answer these questions for you!
This 2-hour long session will be examining not just use-cases for immersive technologies – this company did this or that – but diving into detail how such technologies are in fact implemented. By giving attendees a framework for understanding what it takes to get started with Virtual and Augmented Reality, they will come out understanding not only the levels of complexity in creating a successful immersive experience or product but also when and why you should make one in the first place!
The workshop will consist of a collaborative presentation, Q&As, round-table focus groups and hands-on experience with the hardware. And for this the Future Entertainment Festival is bringing two veterans of the industry to Dubai from Europe that have specialised in delivering commercial and business applications to a wide-range of verticals of varying experience types. This means that our attendees from Healthcare, Education, Travel, Media, Entertainment and Industry can all benefit from learning of the opportunities and benefits to using this innovative technology in-house and with strategic external partners.
Philip WogartCo-Founder HEADGEAR, VR/AR Association Executive Director DACH
HEADGEAR, VR/AR Association
Julian WeissCo-Founder & CEO