25 - 26 February, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Digital Media Festival and Augmented Festival Day Two: Tuesday, 26 February 2019

8:30 am - 9:00 am Registration and morning refreshments

9:00 am - 9:30 am Chairman’s opening remarks

Spending on digital media as a percentage of total advertising spend is expected to increase from 21% in 2010 to 36% by 2020

Immersive experiences are known by their ability to tell a great story which promises (or threatens) to impact media and entertainment industry in ways not yet imagined. The future will be filled with choices offering multidimensional content experience. How ready media houses are for this paradigm change will determine how successfully they will be able to connect with consumers in the future.
Shafika Houcine, Head of Digital Experience at OSN, UAE

Shafika Houcine

Head of Digital Experience

Rajdeep Chatterjee, Director Marketing at Fox Networks Group MENA

Rajdeep Chatterjee

Director Marketing
Fox Networks Group MENA

Kinda Ibrahim, Director of Media Partnerships for the Middle East and North Africa at Twitter

Kinda Ibrahim

Director of Media Partnerships for the Middle East and North Africa

Abe Shady Aboul Naga

General Manager

10:00 am - 10:30 am FIRESIDE CHAT: Millennials in the driving seat – getting to know your customer

  • Second screen world – catching up with mobile device entertainment era
  • The viewership challenge – how do you compete with 60% viewing time on a mobile device
  • The millennials appetite for short-form content leading change for packaging and distributing content by traditional media companies
Ivan Jakovljevic, Regional Head New Markets at Google

Ivan Jakovljevic

Regional Head New Markets

Ali Khalid Rana, Lead Product Manager at Noon, UAE

Ali Khalid Rana

Lead Product Manager
Noon, UAE

Data, leveraged through machine learning and artificial intelligence (AI) will increasingly play a part in the creation of content and stories

10:30 am - 11:00 am The rise of immersive platforms and content distribution: The do’s, don’ts and everything in between

  • The road less travelled – the lost marketers struggling to understand how to target their audience
  • Targeted engagement vs throwing everything to make something stick
  • Leveraging immersive technologies  for contextualising content and developing personas of targeted audiences
Abdullah Maghram, Speaker, Researcher, Virtual Reality Expert, and Director at Saudi Arabia

Abdullah Maghram

Speaker, Researcher, Virtual Reality Expert, and Director
Saudi Arabia

11:00 am - 11:30 am Speed networking and refreshment break

11:30 am - 12:00 pm Regional trailblazer: Immersive healthcare

Dr. Mazin Gadir, Senior Specialist at Dubai Health Authority

Dr. Mazin Gadir

Senior Specialist
Dubai Health Authority

In 2016, the League of Legend finals were watched by 43 million people, with a peak concurrent viewership of 14.7 million viewers

12:00 pm - 12:30 pm The use of VR film for marketing purpose

  • Creating compelling immersive VR film
  • Different ways of delivering content
  • ROI and effectiveness
Karim Saad, Founder & VR Filmmaker at Giga Works

Karim Saad

Founder & VR Filmmaker
Giga Works

12:30 pm - 1:30 pm NETWORKING LUNCH


1:30 pm - 3:30 pm MASTERCLASSESS: An immersive journey! How, where and why you should implement immersive technologies in your organisation

Are you still unsure of why you should implement and have immersive technologies in your organisation? How you should go about with these technologies? Where should you use these technologies to gain the most out of it?

This 2 hour masterclass will be able to answer these questions for you!

This 2-hour long session will be examining not just use-cases for immersive technologies – this company did this or that – but diving into detail how such technologies are in fact implemented. By giving attendees a framework for understanding what it takes to get started with Virtual and Augmented Reality, they will come out understanding not only the levels of complexity in creating a successful immersive experience or product but also when and why you should make one in the first place!

The workshop will consist of a collaborative presentation, Q&As, round-table focus groups and hands-on experience with the hardware. And for this the Future Entertainment Festival is bringing two veterans of the industry to Dubai from Europe that have specialised in delivering commercial and business applications to a wide-range of verticals of varying experience types. This means that our attendees from Healthcare, Education, Travel, Media, Entertainment and Industry can all benefit from learning of the opportunities and benefits to using this innovative technology in-house and with strategic external partners.
Philip Wogart, Co-Founder HEADGEAR, VR/AR Association Executive Director DACH at HEADGEAR, VR/AR Association

Philip Wogart

Co-Founder HEADGEAR, VR/AR Association Executive Director DACH
HEADGEAR, VR/AR Association

Julian Weiss, Co-Founder & CEO at headraft GmbH

Julian Weiss

Co-Founder & CEO
headraft GmbH

4:00 pm - 4:00 pm Close of day two