Cinema Festival Day Two: Tuesday, 26 February 2019
Tuesday, February 26th, 2019
9:30 AM VIP Keynote Content is king: How movie theatres are engaging new audiences and increasing ticket sales through content
Content is king, but everyone wants the throne. Piracy undermines the entire creative economy. It is a serious threat both to cinemas and to the health of the creative sector, the millions of people who work in it and it undermines the legal market for content.
- What is the impact of piracy?
- How has piracy evolved
- Are there sustainable solutions? How can we ensure that content remains king?