Research states that in-person branch interaction is a multi-generational aspiration. Not unexpectedly, seniors (63 percent) and boomers (45 percent) are most likely to visit a branch, perhaps due to potential unfamiliarity with emerging technology and comfort with tried-and-true routines. But a significant number of early (25 percent) and late (24 percent) millennials also prefer in-person experiences.
Do younger consumers find financial management burdensome and require expert guidance
How to make sure your technology, design and staff are attractive to new generations
Are Millennials likely to make their financial decisions online
Check out the incredible speaker line-up to see who will be joining Julie.
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