Mark Staton

Head of Creative Kmart

Conference Day Two: Thursday, 5th November 2020

Tuesday, May 12th, 2020

12:00 PM KMART SUCCESS STORY: Understanding How Best Value For Money Builds Long Term Customer Relationships and Increases Your Branch Network Profitability

Have you ever wonder what stands behind Kmart’s success story? How do they maintain tremendous foot traffic despite having several competitors offering similar products on the market? Do you know what makes them so special that their customers keep coming back to their stores? The answer is very simple: their products.

In this session learn:
  • How the most advantageous combination of cost, quality and sustainability gives Kmart recognition on the market
  • How tailoring your products according to your target market needs helps retaining existing, and acquiring new customers
  • Learn from Kmart product approach to increase your branch foot traffic and boost your sales numbers

2:20 PM Panel Discussion: Improving Customer Store Activity and Value in Challenging Digital and Omni Channel Environment

Branches remain an essential part of business operations and customer-advisory functions. Between 30 and 60 percent of customers prefer to visit branches, especially for more complex transactions. However, branch is only one out of a few channels facing customers. Listen to industry leaders discussing that challenge in detail.

In this panel hear insights on:
  • How to offer speed of service, security and personal approach regardless of channel
  • How to provide exceptional customer experience across all your channels
  • How to give customers enough ways to interact with you in person and online

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda