Whenever we gather at this event to discuss the issue of quality assurance in the gaming industry, we frequently focus on the "how" of improvement - how to be more efficient, how to decrease costs, and how to stay ahead of the technology curves. These are certainly valid questions, but as we approach this year's Game QA & Localisation conference, we also want to bring things back to the basics and remember why this activity is so important. It's not just about creating a quality game, it's about building a quality reputation - and ensuring players stay loyal to a brand by associating a clean gaming experience with your products. Here, one gamer offers his opinion on exactly why QA matters, and shares the experiences that have frustrated him most over the years...
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