Estelle Bailly

Localization Director Hi-Rez Studios

CONFERENCE DAY ONE

Saturday, February 6th, 2021

2:10 PM PANEL: HOW ARE THE BOUNDARIES - GEOGRAPHIC, LINGUISTIC AND CONTEXTUAL - OF LOCALIZATION BEING STRETCHED?

The world is getting smaller, the internet is growing bigger and games are becoming more complex. Different markets/languages, evolving technology and new content types represent key challenges for the games industry. In this panel session, we will discuss the changing aspects of localization today and in the future.

CONFERENCE DAY TWO

Saturday, March 6th, 2021

2:00 PM IS LOCALIZATION MEASUREABLE? IF SO, WHAT DO I MEASURE? QUALITY? ENGAGEMENT? ROI? WHAT TRULY MATTERS?

·         Why localization matters
·         How to measure localization in the video game industry
·         How to define the added value of localization for your games

Check out the incredible speaker line-up to see who will be joining Estelle.

Download The Latest Agenda