The ATO’s Citizen-Centric Digital Platform: Leveraging Journey Mapping into Your Service Design Strategy

The ATO’s Citizen-Centric Digital Platform:  Leveraging  Journey Mapping into Your Service Design Strategy

Ahead of Government Service Design 2019, we caught up with Claire O’Neill, Assistant Commissioner – Enterprise Work Management at the ATO, to learn more about how effective customer journey mapping has enabled the government agency to implement a digital platform tailored to the customer experience.


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