21 - 23 October, 2019
Leonardo Royal Hotel Amsterdam, Amsterdam, Netherlands

Conference Day One

PLENARY

9:00 am - 9:15 am CHAIRPERSONS WELCOME


Danielle Lewensohn, Director of IPR Management at RaySearch Laboratories

Danielle Lewensohn

Director of IPR Management
RaySearch Laboratories

9:15 am - 9:45 am KEYNOTE: Brand Protection Strategies For The Digital Age

With the rise of technologies heating up, the ability to effectively protect IP and brands remains difficult. How can we utilise blockchain technology and AI assist to in brand protection strategies? Convergence of technologies like IoT for tracking and how this can assist in anti-counterfeiting?
Lauren A. Dienes-Middlen, SVP, Assistant General Counsel - Intellectual Property at WWE

Lauren A. Dienes-Middlen

SVP, Assistant General Counsel - Intellectual Property
WWE

9:45 am - 10:15 am Strategising Approaches To IP Licensing

-          How key is licensing your IP as a means of ensuring continued commercial viability of a portfolio?
-          What are the challenges when looking to license a patent globally?
-          How can you prepare your IP portfolio, prior to the licensing stage, to ensure you are prepared to handle the international challenge?
Johanna Wright, Senior Patent Attorney at Volvo Cars

Johanna Wright

Senior Patent Attorney
Volvo Cars

10:15 am - 10:30 am ICEBREAKER: Networking Bingo

A highlight of Legal IQ events now returns in 2019! You will have several 2 minute conversations to enable you to introduce yourself to your peers and add to your contact pool. There is a prize in it for the winner so get networking!
Please Share:
  1. Who you are
  2. The scope of your job role
  3. Your #1 challenge

10:30 am - 11:00 am MORNING BREAK & NETWORKING

PLENARY

11:00 am - 11:30 am Anti-Counterfeiting Measures in a Contentious World

-          How much does counterfeiting remain a key challenge to businesses in today’s world?
-          What are the new and innovative means business have sought to protect themselves and their IP’s?
-          How can you best protect your IP through effective anti-counterfeiting strategies?
Anais Eiden, Group Legal Head - IP & Innovation at Vallourec

Anais Eiden

Group Legal Head - IP & Innovation
Vallourec

11:30 am - 12:00 pm Utilising Trade Secrets to Safeguard Your IP and Brand

-          How much protection Trade Secrets offer to innovations and assets?
-          What are the benefits to implementing trade secret protection, and how can this aid your patent portfolio?
-          Does this protection outweigh the potential for patent monopoly?
Sean Alexander, Senior Director at Elanco

Sean Alexander

Senior Director
Elanco

12:00 pm - 12:30 pm Patent Data Analysis




12:30 pm - 1:30 pm NETWORKING LUNCH

-          Given the value potential that IP holds to any business ensuring adequate protection is essential, how important is continuous innovation?
-          With such intricate innovation systems, how do you ensure open innovation is not stifled?
-          What is the possible role of authorities in fostering development and promotion of methods to help secure valuation methods?
Patrick McCutcheon, Senior Policy Advisor, IP at European Comission

Patrick McCutcheon

Senior Policy Advisor, IP
European Comission

Bart Lindekens, Director, Intellectual Property at Innoenergy

Bart Lindekens

Director, Intellectual Property
Innoenergy

Ief Daems, Legal Director at Cisco Systems

Ief Daems

Legal Director
Cisco Systems

2:15 pm - 3:30 pm Interactive Roundtable Discussions

Attendees will separate into small groups and over the course of the hour have the opportunity to work through two of the below topics with 30 minutes one each table. Each table will have a facilitator who will guide the discussion and feedback key takeaways to the rest of the room

Table 1: IP - Portfolio Lifecycle Management
Table 2: Patent - Patent Prosecution within maturing markets
Table 3: Brand Protection - Optimising a Global Brand Protection Strategy
Table 4: Licensing - New Licensing Opportunities through Digitilisation
Table 5: Trademarks- Build an insurance landscape with TM’s

3:30 pm - 4:00 pm AFTERNOON BREAK & NETWORKING

4:00 pm - 4:30 pm Protection Methods For Your IP

-          Securing patent protection can often become an expensive and protracted process
-          There exist a number of alternative methods to protect your IP, including Trade Secrets, Copyrighting and Trademarking IP, among others.
-          How can you know which is the best option for your business, and how can you ensure your IP is sufficiently protected?

4:30 pm - 5:00 pm The Intersection of IP and Artificial Intelligence

-          The relationship between AI and intellectual property has grown increasingly complex
-          How can AI be used to assist in the development of IP? And in what way has this changed our approach?
-          What impact would AI have on the inventive step and non obvious criteria? What is the likely effect on patent prosecution?
Francesco Macchetta, IP Strategic Advisor at Bracco

Francesco Macchetta

IP Strategic Advisor
Bracco

5:00 pm - 5:15 pm CHAIRPERSONS CLOSING THOUGHTS