Conference Day One



Danielle Lewensohn

Director of IPR Management
RaySearch Laboratories

9:00 am - 9:30 am KEYNOTE: Brand Protection Strategies For The Digital Age

Lauren A. Dienes-Middlen - SVP, Assistant General Counsel - Intellectual Property, WWE
With the rise of technologies heating up, the ability to effectively protect IP and brands remains difficult. How can we utilise blockchain technology and AI assist to in brand protection strategies? Convergence of technologies like IoT for tracking and how this can assist in anti-counterfeiting?

Lauren A. Dienes-Middlen

SVP, Assistant General Counsel - Intellectual Property

9:30 am - 10:00 am Strategising Approaches To IP Licensing

Johanna Wright - Senior Patent Attorney, Volvo Cars
-          How key is licensing your IP as a means of ensuring continued commercial viability of a portfolio?
-          What are the challenges when looking to license a patent globally?
-          How can you prepare your IP portfolio, prior to the licensing stage, to ensure you are prepared to handle the international challenge?

Johanna Wright

Senior Patent Attorney
Volvo Cars

10:00 am - 10:30 am Future proofing your brand in 2020

  • Which online channels are set to become the biggest threat to your brand in 2020 in terms of brand abuse?
  • How are counterfeiters' techniques evolving to target your consumers and your brand in the future?
  • Which emerging technology is set to play a key role in strengthening your business' IP strategy?

10:30 am - 11:00 am MORNING BREAK & NETWORKING


11:00 am - 11:30 am The Intersection of IP and Artificial Intelligence

Francesco Macchetta - IP Strategic Advisor, Bracco
Marco Aleman - Director, Patent Law Division, WIPO
-          The relationship between AI and intellectual property has grown increasingly complex
-          How can AI be used to assist in the development of IP? And in what way has this changed our approach?
-          What impact would AI have on the inventive step and non obvious criteria? What is the likely effect on patent prosecution?

Francesco Macchetta

IP Strategic Advisor


Marco Aleman

Director, Patent Law Division

What is Open Source Software (OSS) and what are its uses?
What strategies must be taken into account with OSS, and how does this affect the wider business?
How can you minimise the patent risks associated?


Masato Endo

Project Manager, IP Strategic Division
Toyota Car Corporation

12:00 pm - 12:30 pm Early Certainty at the EPO and Board of Appeal Rule Changes – are we more certain

Leythem Wall - Partner, HGF ltd.
Statistical analysis of the EPO early certainty schemes
Overview and strategies in light of upcoming EPO Board of Appeal rule changes
Controlling the pace for patentees, and freedom to operate for third parties 


Leythem Wall

HGF ltd.

12:30 pm - 2:00 pm NETWORKING LUNCH

2:00 pm - 2:30 pm Man-Machine Interfaces: Reducing Your Cognitive Burden When Patenting UI at the EPO

-          Given the value potential that IP holds to any business ensuring adequate protection is essential, how important is continuous innovation?
-          With such intricate innovation systems, how do you ensure open innovation is not stifled?
-          What is the possible role of authorities in fostering development and promotion of methods to help secure valuation methods?

Patrick McCutcheon

Senior Policy Advisor, IP
European Comission


Bart Lindekens

Director, Intellectual Property


Ief Daems

Legal Director
Cisco Systems

3:15 pm - 4:00 pm Interactive Roundtable Discussions

Attendees will separate into small groups and over the course of the hour have the opportunity to work through two of the below topics with 30 minutes one each table. Each table will have a facilitator who will guide the discussion and feedback key takeaways to the rest of the room

Table 1: IP - Portfolio Lifecycle Management
Table 2: Patent - Patent Prosecution within maturing markets
Table 3: Brand Protection - Optimising a Global Brand Protection Strategy
Table 4: Licensing - New Licensing Opportunities through Digitilisation
Table 5: Trademarks- Build an insurance landscape with TM’s


4:30 pm - 5:00 pm Big data and technology transfer: Eni's case study

Laura Zanibelli - IP Valorization Manager, Eni S.P.A.

Laura Zanibelli

IP Valorization Manager
Eni S.P.A.

5:00 pm - 5:30 pm Utilising Trade Secrets to Safeguard Your IP and Brand

Sean Alexander - Senior Director, Elanco
-          How much protection Trade Secrets offer to innovations and assets?
-          What are the benefits to implementing trade secret protection, and how can this aid your patent portfolio?
-          Does this protection outweigh the potential for patent monopoly?

Sean Alexander

Senior Director

5:30 pm - 6:00 pm Anti-Counterfeiting Measures in a Contentious World

Anais Eiden - Group Legal Head - IP & Innovation, Vallourec
-          How much does counterfeiting remain a key challenge to businesses in today’s world?
-          What are the new and innovative means business have sought to protect themselves and their IP’s?
-          How can you best protect your IP through effective anti-counterfeiting strategies?

Anais Eiden

Group Legal Head - IP & Innovation