How To Leverage Tangible Value From Your Ip Strategy
How to Leverage Tangible Value from your IP Strategy
Intellectual value forms the foundation for market dominance of some of the world's leading businesses. IP assets can represent up to 70 per cent of a company’s value, so it is no wonder spend on patents and trademarks is booming, yet the true worth of IP remains difficult to measure...
Download this eBook to discover the importance of measuring the value of your IP portfolio, the pathway to doing so and how to identify flaws in your business processes.
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