IP World Leader's Investment Challenges
It has become apparent that IP leaders have realised that in order to enhance the strategic value of their IP and to move from being viewed as a cost centre to a strategic contributor to the business, it’s essential that their strategy is closely aligned with their overall business goals as well as ensure the strategy is communicated effectively across the global business.
This report is the ultimate guide to the most pressing and sought after investment priorities that are shaping the future strategies of IP and Patent professionals from global corporates across the high tech, telecoms, software, pharmaceutical, retail, FMCG, online and oil & gas industries including companies such as AkzoNobel, Diageo, Ericsson, Panasonic, EPO, Thomson Reuters and many more.
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