21 - 22 October, 2019
Dubai, United Arab Emirates
Olof Atladóttir, Strategic Destination management and Marketing at The Red Sea Development Company

Olof Atladóttir


Strategic Destination management and Marketing
The Red Sea Development Company

Conference Day One: Monday, 21 October 2019

Monday, October 21st, 2019


12:30 PM REGIONAL TRAILBLAZER: Destination Branding - Differentiate your island attraction, ensure repeat visitors and find new ways to create lasting memories year after year

Whilst the growing number of island and land reclamation projects fosters synergy and creates more choice for consumers it also means more competition for the operators. How can you ensure your island development is the destination of choice?

In this session, we will examine:
  • Strategic ideas to ensure visitors stay longer and spend more money on your island development
  • Keeping up with trends and driving repeat visitors
  • The advantage of IPs and themed entertainment in attracting visitors to your island project
  • Establishing unique loyalty programmes and family packages to drive footfall
  • Creating landmarks to ensure you have the number one ‘instagramable spot’ that visitors must see

Check out the incredible speaker line-up to see who will be joining Ólöf Ýrr.

Download The Latest Agenda