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21 - 22 October, 2019
Dubai, United Arab Emirates
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Olof Atladóttir, Director, Destination Management at The Red Sea Development Company

Olof Atladóttir


Director, Destination Management
The Red Sea Development Company

Mrs. Olof Yrr Atladottir is the Director for Destination Marketing at the Red Sea Development Company, responsible for the holistic approach to destination management and marketing of one of the worlds most ambitious tourism development projects.

She served as the Director General of the Icelandic Tourist Board 2008-2017. During that period, she also held the position of Vice-President in charge of sustainability at the European Travel Commission (2015-2017), and was Chairman of the Board of NATA, the North Atlantic Tourism Association (2012-2013; 2017). Previously (2002-2007), Ólöf was the Managing Director of the National Bioethics Committee of Iceland and Iceland’s representative on the Steering Committee on Bioethics within the Council of Europe. Among other appointments, Ólöf has been a board member of Promote Iceland, (2010-2013) Vice-Chairman of the Board of Vatnajökull National Park (2008-2010), and has sat on various boards and working groups on behalf of the Icelandic Government.

In 2018, Olof held the position of Chief Management and Marketing Officer at the Royal Commission for Al Ula.

Check out the incredible speaker line-up to see who will be joining Ólöf Ýrr.

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Conference Day One: Monday, 21 October 2019

Monday, October 21st, 2019

12:10 PM REGIONAL TRAILBLAZER: Destination Branding and Identity - Differentiate your island attraction, ensure repeat visitors and find new ways to create lasting memories year after year

Whilst the growing number of island and land reclamation projects fosters synergy and creates more choice for consumers it also means more competition for the operators. How can you ensure your island development is the destination of choice?
In this session, we will examine:
  • The importance of holistic brand identity designing to ensure your destination is noticed
  • Who do you want to attract? Defining your visitors
  • Influencing length of stay – how do you keep your visitors interested?
  • Keeping up with trends and driving repeat visitors
  • Memorable moments – creating the “must-have” experience