With some many new entrants on the market, financial industry is now more competitive than ever before. Does your organization have a right strategy to stay
competitive? Are you trying to shift from a price and product centric approach to a customer centric one that drives origination through brand purpose and value? If these are some of the key questions you keep asking yourself, then this workshop is a ‘must attend‘ to help you re-think your mortgage origination strategy.
While there is no doubt there always has been and will be a need for home loans, it is crucial to learn how to timely and accurately respond to changing home-loan
customers’ needs across varying demographics.
Why Should You Be Excited To Workshop With Joel?
Joel Larson, the Head of Customer Engagement – Home Ownership, will facilitate this workshop. Working on the loan origination strategy across all 5 Westpac brands, Joel is a subject matter expert on mortgage customer value propositions and has already got some wins and lessons learned around aligning product, brand, service and sales strategies.
What Will This Workshop Cover?
• Determine ways to improve customer value propositions in order to remain competitive on a mortgage market
• Understand how unique customer value proposition helps to stand out from competition
• Learn how to develop separate customer value propositions for each of your target markets