Joel Larsen

Head of Home Ownership Engagement Westpac

Conference Day Two: Wednesday, 14th October 2020

Wednesday, October 14th, 2020

1:20 PM WESTPAC CASE STUDY: How Unique Customer Value Propositions Help Acquiring New Mortgage Customers From Different Target Markets

The growth of mortgage industry over the past couple of years gives customers greater choice in who thy engage with. Thisincreasingly competitive landscape forces lenders to differentiate their business in order to stand out from competition. Learn how unique customer value propositions make Westpac Group highly competitive in this increasingly competitive and complex market.

In this session, hear about:
  • How Westpac Group develops different customer value propositions for each of their brands
  • How unique customer value propositions let Westpac Group meet different target markets
  • How Westpac group enhance customer experience throughout loans lifecycles 

Post-Conference Workshops: Thursday, 15th October 2020

Thursday, October 15th, 2020

11:30 AM WORKSHOP B: Delivering Unique Customer Value Propositions to Stay Competitive in the Mortgage Market

With some many new entrants on the market, financial industry is now more competitive than ever before. Does your organization have a right strategy to stay

competitive? Are you trying to shift from a price and product centric approach to a customer centric one that drives origination through brand purpose and value? If these are some of the key questions you keep asking yourself, then this workshop is a ‘must attend‘ to help you re-think your mortgage origination strategy.


While there is no doubt there always has been and will be a need for home loans, it is crucial to learn how to timely and accurately respond to changing home-loan

customers’ needs across varying demographics.


Why Should You Be Excited To Workshop With Joel?


Joel Larson, the Head of Customer Engagement – Home Ownership, will facilitate this workshop. Working on the loan origination strategy across all 5 Westpac brands, Joel is a subject matter expert on mortgage customer value propositions and has already got some wins and lessons learned around aligning product, brand, service and sales strategies.


What Will This Workshop Cover?


• Determine ways to improve customer value propositions in order to remain competitive on a mortgage market

• Understand how unique customer value proposition helps to stand out from competition

• Learn how to develop separate customer value propositions for each of your target markets

Check out the incredible speaker line-up to see who will be joining Joel.

Download The Latest Agenda