Joel Larsen

Head of Home Ownership Engagement Westpac

Essential Track Day Two: Thursday, 15th October 2020

Thursday, October 15th, 2020

9:40 AM WESTPAC CASE STUDY: How Unique Customer Value Propositions Help Acquiring New Mortgage Customers From Different Target Markets

The growth of mortgage industry over the past couple of years gives customers greater choice in who thy engage with. Thisincreasingly competitive landscape forces lenders to differentiate their business in order to stand out from competition. Learn how unique customer value propositions make Westpac Group highly competitive in this increasingly competitive and complex market.


In this session, hear about:

  • How Westpac Group develops different customer value propositions for each of their brands
  • How unique customer value propositions let Westpac Group meet different target markets
  • How Westpac group enhance customer experience throughout loans lifecycles 

Check out the incredible speaker line-up to see who will be joining Joel.

Download The Latest Agenda