16 - 17 April, 2019

Housing & Residential Development Forum Conference Day One: Tuesday, 16 April 2019



12:20 pm - 12:25 pm Chairperson opening remarks

Matthew Kitson - Middle East Director, Hilson Moran, UAE


Matthew Kitson

Middle East Director
Hilson Moran, UAE

12:25 pm - 12:45 pm Addressing the affordable housing gap. Developing long-term strategies to cater to the rising demand for low and mid-income housing

Yarub Hadhrami - Director – Affordable Housing Supreme Council of Planning, Oman
Talal Moafaq Al Gaddah - CEO, MAG Lifestyle Development
Farhad Azizi - CEO, AZIZI Developments
According to JLL MENA, estimates suggest that only 25% of all the new units launched in the Middle East market in recent years have been affordable to the average family. We have been witnessing increasing pressure on both public and private developers to enhance affordable housing opportunities in the region to alleviate strain on citizens and the city.
This session will explore the key market challenges including.

  • Understanding the gap. data analysis and how many projects are needed
  • Financing and loan options for low-income segments
  • Preserving the affordability factor. how to create policies which protect intended pricing tariffs
  • Creating affordable communities. how to ensure the location of your housing projects are connected to affordable amenities including schools and retail outlets

Talal Moafaq Al Gaddah

MAG Lifestyle Development


Farhad Azizi

AZIZI Developments


Yarub Hadhrami

Director – Affordable Housing
Supreme Council of Planning, Oman

12:45 pm - 1:05 pm Safe sustainable advanced fast and economical foundation alternatives for mega cities, using ground improvement techniques

Aymen Brik - Business Development Manager, Trevi Ground Engineering


Aymen Brik

Business Development Manager
Trevi Ground Engineering

1:05 pm - 1:25 pm Oman’s first pilot project – Insight into how this integrated housing development project is leading to reduced waiting times for Omani citizens

Yarub Hadhrami - Director – Affordable Housing, Supreme Council of Planning, Oman
As the Project Director of Supreme Council of Oman, Yarub will share details on their first pilot project which integrated government and private funding stakeholders to create an integrated housing community.
Key question. How is this project solving the issue of land assignment waiting time for the citizens?

  • How this has enhanced the mentality of buying properties across the region
  • How they are overcoming the challenges of limited or no supporting transport infrastructure

Yarub Hadhrami

Director – Affordable Housing
Supreme Council of Planning, Oman

1:25 pm - 1:40 pm Jotun brings worldwide experience and technology through local presence

Yahia Maher - Marketing Manager, Jotun Paints

  • Beautification and protection of countless residences and iconic buildings worldwide
  • Wide range of decorative paint products of highest quality serving different project budgets
  • Extensive range of long-lasting colours and special decorative finishes
  • A range of inspiring and user-friendly tools to ease the colour selection, combination or matching process
  • Meet the needs of international architects, designers and contractors for green building specifications


Yahia Maher

Marketing Manager
Jotun Paints

1:40 pm - 2:00 pm The application of inverter technology and smart HVAC system in urban building.

Peck Zhao - Overseas Marketing Manager, Midea
1.       Accelerated Inverter technology applications for energy efficiency;
2.       VRF continues to grow with double digit in America and MEIA;
3.       Penetration of Smart HVAC;
4.       Everything goes to CLOUD;


Peck Zhao

Overseas Marketing Manager

2:00 pm - 2:50 pm NETWORKING LUNCH BREAK


2:50 pm - 3:10 pm Overview of Sharjah's government retrofitting program

Afra Al owais - Chief Efficienology Officer, Sharjah Electricity & Water Authority
·         Introducing Sharjah Electricity and Water Authority (SEWA) retrofit programme
·         Encouraging participation through incentives – the benefits of joining SEWA
·         Explaining the challenges of helping organizations increase efficiency
·         How the programme will benefit Sharjah’s goal of 30% energy savings by 2020
·         Looking forward – what the future holds for the SEWA retrofit programme

Afra Al owais

Chief Efficienology Officer
Sharjah Electricity & Water Authority

3:10 pm - 3:30 pm Regional Case Study: Masdar - advanced energy-efficient desalination pilot project

Dr. Alexander Ritschel - Director of Technology, Masdar
Masdar has a range of stepped targets through to 2036 designed to increase the amount of clean energy used in future desalination plants, spends  $100m a year on  research  and  development. It  is  estimated  that 76  million  tonnes  of  CO2 is  emitted  annually  due to desalination processes. Masdar has forecasted that  by 2040 desalination will be responsible for 218 million tonnes of CO2 a year due to the need to build and operate more desalination plants to meet water demands. This session will showcase the strategies and establishment of the desalination pilot project by Masdar to increase energy efficiency within the region.

Dr. Alexander Ritschel

Director of Technology

Closing Key-notes



3:30 pm - 4:20 pm Smart governance: Connecting smart cities and open government
Carles Agusti i Hernàndez - Open Government Director, Barcelona Provincial Council
Society is changing, and the demands that citizens make to the public administration have also changed. What do citizens demand? Why do they ask for it? Public administrations, also private companies, have to adapt to these new demands that represent a change in the relationship with citizens, a cultural change based on what is known as open government, a new way to do policy based on transparency, open data and citizen participation, where technology is the vehicle that will allow us to implement it.

Carles Agusti i Hernàndez

Open Government Director
Barcelona Provincial Council

Huawei IP Club: Intent Driven Network Empowering Smart Cities
Huawei IT Day: Huawei Cloud Stack Bridge Today To Tomorrow


Faisal Malik

Huawei Enterprise Middle East


Sunil Peer

Director BD
Huawei Enterprise Middle East

4:30 pm - 4:30 pm END OF DAY ONE