The Background - Traffic participants in the UAE have many different backgrounds and hence, we have many different interpretations of traffic rules and traffic etiquette. The results are high accident, injury and fatality rates. There is a general consensus in UAE's society, that road safety must be addressed as a matter of national priority (manifested in the UAE Government ‘Vision 2021’), with urgency and with longevity.
Our Vision - To contribute to reducing the number of road traffic fatalities, road traffic injuries and road traffic accidents in the UAE - we want to ‘make a difference’!
Our Mission - To raise the UAE’s traffic participants’ awareness for proper conduct on our roads, on a broadly communicated and permanent basis. We want to be – in a constructive manner – a communication, improvement and knowledge platform.
Our Strategy - We engage with our stakeholders traffic participants, authorities, media, and CSR-aware corporations. We provide ‘tips&tricks’ to more than 60 topics of road safety, specific to the UAE. We communicate our content via media (digital and classical), the communication channels of our CSR-minded corporate supporters, PR and events. RoadSafetyUAE.com is proud to be already supported by more than 30 governmental entities, corporations and institutions from various segments and industries.