COMMERCIALISING ASIA'S MOBILE GAMING INDUSTRY 

18 - 19 February, 2020 | Singapore

Partnership & Business Models | Payment Strategies | Gamer Acquisition, Engagement & Retention

Gamers in Asia spend $12 billion yearly on mobile games – and industry players argue that by 2021, Southeast Asia alone will house 250 million mobile gamers, driving $2.4 billion in revenue. While this presents an opportune moment for the mobile gaming industry, players continue to struggle with monetisation and commercialisation.

Against a backdrop of rising gamer expectations and preferences as well as the promise of portability and entertainment on-the-go, the cost of launching games in untapped markets is higher than before. In addition, publishers and developers (both seasoned and new) struggle to attain market share and retain a solid gamer fan-base due to low brand recognition. Inaccessible payment structures in some countries make it even harder for market players as well.


Focusing on Commercialising Asia’s Mobile Gaming Industry, the 2nd Mobile Gaming Asia Summit will bring together top game developers and publishers, government agencies, telco companies, payment providers and more to examine monetisation strategies and partnership opportunities in the ecosystem.


Key themes include:

  • Mobile Gaming Market Outlook
  • Monetising Mobile Gaming in Asia
  • Choosing the Right Business & Partnership Model for Your Game
  • Revolutionising the Gamers' Journey - User Acquisition, Engagement, and Retention
  • The Future of Mobile Gaming

Speakers

KEY TAKEAWAYS

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Inspired by the big ideas speakers and forward-thinking companies discussing the future of Mobile Gaming

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Discover innovative ways to drive greater user acquisition, engagement and retention for Mobile Gaming in Asia

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Hear from the brightest game creators’ experiences, perspectives and lesson learnt to bring these games to life

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Monetization strategies to diversify your games revenue and expansion plan

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Find the right partners to ensure successful collaboration