Partnership & Business Models | Payment Strategies | Gamer Acquisition, Engagement & Retention
Against a backdrop of rising gamer expectations and preferences as well as the promise of portability and entertainment on-the-go, the cost of launching games in untapped markets is higher than before. In addition, publishers and developers (both seasoned and new) struggle to attain market share and retain a solid gamer fan-base due to low brand recognition. Inaccessible payment structures in some countries make it even harder for market players as well.
Focusing on Commercialising Asia’s Mobile Gaming Industry, the 2nd Mobile Gaming Asia Summit will bring together top game developers and publishers, government agencies, telco companies, payment providers and more to examine monetisation strategies and partnership opportunities in the ecosystem.
CEO and Co-Founder
Mighty Bear Games
Head of AirAsia Esports
Director, Media and Public Relations
Indonesia Asian Games Organizing Committee (INASGOC)