COMMERCIALISING ASIA'S MOBILE GAMING INDUSTRY 

18 - 19 February, 2020 | Holiday Inn Singapore Atrium, Singapore

Conference Day One – Tuesday, 18 February 2020


8:00 am - 8:50 am Registration & Welcome Coffee

8:50 am - 9:00 am Opening Remarks from the Chairman

9:10 am - 9:40 am Capitalising on Asia’s Burgeoning $2.4-billion Mobile Gaming Market

Darang S. Candra - Country Manager – Indonesia and Malaysia, Niko Partners
§  Analysing changing consumer perceptions in the East and how it drives mobile gaming revenue
§  Understanding the diverse culture hotspot in Asia and how it affects your mobile gaming strategy
§  Envisioning the future of mobile gaming with AR, VR and mobile esports
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Darang S. Candra

Country Manager – Indonesia and Malaysia
Niko Partners

§  Developing a vibrant 5G ecosystem as part of Digital Economy initiatives
§  Deepening global footprint through successful collaborations and distributions
§  Proliferating business models to continue to deliver financial gains 
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Hartman Harris Christian

Co-Founder
EVOS Holdings

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Ratna Irsana

Director, Media and Public Relations
Indonesia Asian Games Organizing Committee (INASGOC)

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Terence Ting

CEO & Founder
Team Flash

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Darang S. Candra

Country Manager – Indonesia and Malaysia
Niko Partners

10:20 am - 10:40 am Speed Networking Session

10:40 am - 11:10 am Morning Tea Break

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 40 minutes discussion. All 6 roundtables will kick start simultaneously, with delegates rotating after each 30-minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

11:10 am - 12:50 pm Roundtable 1: Guide to Soft Launching Your Mobile Game

Jack Gilson - Studio Art Director, Rovio Entertainment
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Jack Gilson

Studio Art Director
Rovio Entertainment

11:10 am - 12:50 pm Roundtable 2: How You Can Make A Career in Gaming

Hartman Harris Christian - Co-Founder, EVOS Holdings
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Hartman Harris Christian

Co-Founder
EVOS Holdings

11:10 am - 12:50 pm Roundtable 3: 5 Simple Tricks to Enhance Your Gaming Performance

Eugene Sudak - Head of Game Design, Pixonic
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Eugene Sudak

Head of Game Design
Pixonic

11:10 am - 12:50 pm Roundtable 4: 5 Ways to Make Video Game More Challenging

Michael Fegan - Lead for eSports Asia, Nielsen
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Michael Fegan

Lead for eSports Asia
Nielsen

11:10 am - 12:50 pm Roundtable 5: Turn Players to Payers! Improve the Gaming Payments Experience

Kent Kim - Founder, International ESPORTS Omnipo Committee
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Kent Kim

Founder
International ESPORTS Omnipo Committee

11:10 am - 12:50 pm Roundtable 6: Solving the Cultural Issues in Games Localization

Darang S. Candra - Country Manager – Indonesia and Malaysia, Niko Partners
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Darang S. Candra

Country Manager – Indonesia and Malaysia
Niko Partners

12:50 pm - 1:50 pm Networking Lunch Break

1:50 pm - 2:20 pm Fireside Chat: Success Stories: Breaking into Mobile Games Publishing

Taewon Yun - General Manager - Global Publishing, Super Evil Megacorp
Michael Fegan - Lead for eSports Asia, Nielsen
In this fireside chat, we speak with one of top publishing head to find out how they grew from a small studio of two engineers into a game publishing powerhouse with successive smash hits on the app-stores.

Discussion Pointers:

  • Brand Positioning in the Gaming Industry
  • Expand Domestic and International Market
  • Design to Fit the Market Opportunities 
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Taewon Yun

General Manager - Global Publishing
Super Evil Megacorp

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Michael Fegan

Lead for eSports Asia
Nielsen

2:20 pm - 2:50 pm Monetization Strategy Through Franchise Expansion onto Mobile Gaming

Jack Gilson - Studio Art Director, Rovio Entertainment
Typical top mobile games are fleeting in relevance, and they soar in popularity in a swift. The latest trend in mobile games is building off a hit franchise to sustain demand through game expansion, sequels, and spinoffs. Establishing a mobile gaming app franchise allows game developers to build a brand and get an additional return on investment.
 
  • Designs, Builds, Features, and In-Game Events
  • Sequels, Subgenres, or Spinoff Versions
  • Successful Console Franchises
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Jack Gilson

Studio Art Director
Rovio Entertainment

3:20 pm - 3:50 pm Afternoon Tea and Networking

3:20 pm - 3:50 pm Global Expansion through Effective Localisation Strategies

The question of how these companies have built from such small beginnings to positions of global dominance is a significant one. Excellent product is one; strong business strategy another, but that is not enough to get you across continents. The successful global expansion comes down to effective localization, and Blizzard tells us about undertaking the process correctly.
 
  • Its origins – Blizzard’s Establishments
  • Notable Success with Story Timeline
  • How Blizzard crushed the Language Barrier
  • Blizzard’s Localization Strategy
Gamers today have more payment options than ever. Mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, but the trinity of debit and credit still dominate – especially with smaller, in-app transactions.
 
·         Overcoming challenges in low credit card penetration rates in SEA
·         Exploring strategic partnerships with telcos for direct carrier billing and pre-paid card options
·         Understanding the challenges and opportunities that traditional payment providers like Google and Apple are facing in payment penetration
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Taro Araya

CEO
Goama

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Kent Kim

Founder
International ESPORTS Omnipo Committee

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Ronnie Tan

Managing Director
gumi Asia Pte Ltd

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David Bui

Data Science and Analytics Solutions
Bandai Namco Entertainment

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Mervyn Lau

CEO
Tokigames

4:30 pm - 4:40 pm Chairman’s Closing Remarks and End of Day 1